Product Lead – Influencer & Celebrity Merchandise Brand-Building Agency To £90k (DOE) + Bonus Office Based, 5-days a week: City of London
This rapidly growing brand-building agency, specialising in entertainment, branding, and consumer products, works with influencers, celebrities, and high-profile talent to create and launch impactful products that resonate with their audiences.
As part of their expansion, they are seeking an experienced Product Lead – Influencer & Celebrity Merchandise to build the department from the ground up.
You will take the lead in developing influencer-driven product lines, guiding them from concept to launch.
The Role: In this hands-on role, you will partner closely with influencers, internal teams, and external agencies to develop audience-focused products that enhance celebrity brands.
You'll manage the product roadmap for multiple product lines in a fast-paced, start-up environment, ensuring successful launches and ongoing growth.
Key Responsibilities: Influencer & Celebrity Collaboration : Work directly with celebrity talent to identify and develop product opportunities that align with their brand.
Product Development & Ideation : Lead the creative development of both digital and physical products (e.g., merchandise, limited edition collections).
Product Lifecycle Management : Oversee the entire product lifecycle, from ideation to launch and post-launch performance.
Partner Management : Build and maintain relationships with suppliers, manufacturers, and external agencies to scale product development.
Monetization & Revenue Strategy : Develop strategies to maximise revenue, ensuring alignment with brand identity and market demands.
Market Research & Insights : Conduct market analysis and gather consumer insights to inform product development and strategy.
Cross-Functional Collaboration : Work with internal marketing, sales, and creative teams to drive product launches.
Performance Metrics & Accountability : Track KPIs and assess product performance to refine strategies and improve outcomes.
Key Qualifications: Experience : Proven product development experience within media, entertainment, influencer, or consumer product sectors.
Experience working with influencers or celebrity brands is highly desirable.
Product Lifecycle Expertise : Demonstrated ability to manage the full product lifecycle, from concept through to successful launch.
Product Licensing : Solid experience in product licensing, including negotiating agreements, securing brand collaborations, and managing compliance with legal and IP requirements.
Entrepreneurial Mindset : Comfortable in a fast-paced, start-up environment, managing multiple projects and taking ownership of product outcomes.
Influencer & Celebrity Marketing : Strong understanding of influencer culture and how to build successful celebrity brands.
Creativity & Innovation : Ability to generate unique, market-leading product ideas.
Project Management : Exceptional organisational skills and ability to manage multiple initiatives to tight deadlines.
Communication : Excellent communication skills, with the ability to liaise with stakeholders at all levels.
Data-Driven : Strong analytical skills and experience using insights to refine product offerings and strategies.
Tech-Savvy : Proficient with project management tools and e-commerce platforms.
Attention to Detail : A keen eye for detail, ensuring high-quality products that align with brand and market expectations.
**Additional Information** Full-time, office-based role : As part of the start-up's culture, the company has an in-office policy to foster collaboration and build a cohesive brand identity.
Why Apply: Impact : Shape the future of influencer and celebrity-driven markets with your innovative product ideas.
Collaboration : Work alongside high-profile talent and internal teams in a creative, dynamic environment.
Growth : Take on increasing responsibility as the company scales its product offerings.
Culture : Join a passionate, entrepreneurial team that values creativity, collaboration, and innovation.