Primary Care Transformation Comms & Involvement Officer

Job summary TheNHS Black Country Integrated Care Board (ICB) is working with GPs and healthleaders across the Black Country on a programme of work to transform andimprove primary care over the next five years.
Primary care includesgeneral practice, community pharmacy, dental and optometry services.
Theseservices are often the first places people go to for help with their health.Afive-year strategy has been developed, setting out the ambition for how primarycare services can be transformed.
It has identified new ways of working whichwill help reduce pressures, make general practice more sustainable and improvethe experiences of patients and staff alike.
It will focus on delivering betterunplanned, planned and preventive care which will lead to healthier lifestylesand improved outcomes for people across the Black Country.Tosupport the delivery of the new five-year strategy the ICB is creating aTransformation Team, including the role of Communication and InvolvementOfficer, to work closely with GPs and health leaders across the Black Country.You will be responsible for planning and implementing communication projectsand campaigns to support delivery of the Primary Care transformation programme.This is an exciting opportunity to contribute to the future delivery of primarycare across the Black Country.Interviews are scheduled to be held on 17 December 2024.Note:please ensure you check the sender which will only be sent from Main duties of the job The post holder willbe responsible for planning and implementing communication projects andcampaigns to support delivery of the Primary Care transformation programme.You will commission,write, edit, proof read, co-ordinate internal and external publications,briefing documents, creative content.You will also respondto communication enquiries and will coordinate the production and distributionof communication resources to stakeholders.Develop and implementa communications and involvement plan to support the primary caretransformation programme.Develop a core brieffor the transformation programme to inform social media and media content Create a rollingnarrative for the programme to support and inform MPs, stakeholders,colleagues, and the public.Create compellingcontent for various channels (newsletters, website, social media, etc.
).Plan and executecommunications and involvement campaigns and activities.Organise and manageevents related to the programme.Monitor, evaluate,and analyse communication efforts.Support developmentof primary care community ambassadors.
About us The Black Country Integrated Care Board (ICB) is a statutory NHSorganisation responsible for developing a plan for meeting the health needs of million people in the Black Country.
We manage the NHS budget forthe area (Dudley, Sandwell, Walsall and Wolverhampton) and we areresponsible for planning and buying Primary Medical Services (GPs), dental,optometry and pharmacy services.
Working for the ICB means you are makinga difference to the lives and health of people in the Black Country.We are part of the Black Country Integrated Care System (ICS),known as Healthier Futures, which is a partnership of organisations workingtogether to bring health and social care services closer together for the goodof our communities.
We support the ICS vision for a healthier place withhealthier people and healthier futures.The ICB has five core values that underpin theway we work and help to guide our actions and the decisions we make for localpeople and communities.
These are compassion, inclusivity, integrity,fairness and trust.We are an equal opportunities employer who actively supports andencourages increasing the diversity of our employees, and welcome applicationsfrom people with transferable skills gained through experience across the fullrange of health and social care settings.We are also a bronze award holder under the Defence EmployerRecognition Scheme (ERS).
The ERS recognises commitment and support from UKemployers for defence personnel.
Job description Job responsibilities Lead on specificcampaigns and producing creative and innovative ideas and solutions todelivering key communication messages.
This may include the formal briefing ofdesign/external communication agencies.Lead on the planning,production and distribution of regular internal/external communicationsmechanisms.Support the timelyand accurate production and quality distribution of key internal documents.When requested, takean active part in managing communications for events and other externalcommunication activities.Lead on providinginternal communications support and advice to staff within the organisation anddevelop communications materials to support this.Proactively seek outopportunities and information to ensure your own knowledge is up to date andassist the communications department in making the best use of existing andemerging technology in relation to communications.Assisting in writingbriefings for senior managers, Board members and wider stakeholders.Working closely withother health and care organisations/agencies as required to ensure consistentand co-ordinated media handling.Sourcing positivenews stories within the organisation.Manage own workloadprioritising where necessary.
Maintainconfidentiality in relation to sensitive matters being dealt within thecommunications department, demonstrating respect and understanding whencommunicating in all forms.
You will use yourexcellent communication skills, which enables the post holder to provide andreceive complex and sensitive information to interpret into key messages forstakeholders Analyse and interpretcomplex information to inform the delivery of communication activities,deciding how to present key messages to internal or external audiencesPlans, organises arange of communication activities, with some requiring complex planning due tosensitive messaging.
Arranges meetings, events stakeholder conferences andcoordinates communication campaigns.Produce publications,presentations and processing documentsFollow ICBcommunication policies, procedures and protocols, highlighting any necessarychanges/adaptations to ensure continuous development.Support managers toorder marketing materials, source advertising and printing services workingclosely with budget holders.Specialist knowledgeof Microsoft Office software to create range of communication materials, suchas press releases, publications and presentations.Responsible forupdating and monitoring a range of communication applications and databases.Working knowledge ofexternal web software to monitor communication delivery, including websitesoftware, social media management tools, media monitoring systems andstakeholder management databases.Undertakes audits orsurveys as necessary to the role.Responsible forplanning and implementing communication projects and works closely with theirline manager to follow departmental communication policies, procedures andprotocols, managing their own workload and at times working independently.
Person Specification Qualifications Essential Educated to degree level in relevant communications subject or equivalent in work experience within communications, public relations and/or marketing.
Experience Essential Knowledge of the various fields of communications, public relations and/or marketing Specialist knowledge and understanding of the various communications techniques, approaches and procedures used to communicate with stakeholders.
Experience of developing communication campaigns for a range of services and audiences in both print and digital media Experience of preparing and presenting information to a range of audiences Experience of writing and developing creative communication materials Experience of analysing and interpreting complex information Experience of organising events and workshops with wide range of stakeholders Skills and Knowledge Essential Excellent communication skills with the ability to present to a variety of audiences in the most appropriate style An excellent knowledge of Microsoft Office and other creative software Fast and accurate word processing skills Ability to prioritise effectively with excellent organisational skills Ability to work well under pressure, dealing with conflicting priorities and changing deadlines Able to manage challenging behaviour from journalists/ members of the public Required to manage own workload and act independently