Overview and what we offerChester Office Refer a friend for £1000 bonus which is unlimited!Extra earning potential with Incentive SchemeGenerous holiday entitlementHotel and airline discountsDiscounts on sporting events and ticketsEmployee Assistance inc access to free counsellingWho we areElegant Resorts is one of the leading luxury travel brands in the UK which is part of The Portman Travel Group that includes If Only, Clarity Business Travel, Brighter Events, and Destination Sports Group.Our awardsIn 2022, Elegant Resorts was proud to have secured the Feefo Platinum Trusted Service 2022 award for a third year running; an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by its customers.
Feefo gives Platinum Trusted Service awards to businesses that have achieved the Feefo Gold standard for three consecutive years or moreWe were also thrilled this year to be ranked in second place globally in the "Best Tour Operators" category, at the Conde Nast Traveller Readers' Travel Awards, with a score of 97%, in recognition of our many years of experience and vast knowledge of our destinations.Department InformationThe marketing function is a fully integrated marketing team within Elegant Resorts head office in Chester.
Reporting into the Head of Marketing, this role will support the wider team in driving our digital strategy to further support growth of the business.
Working alongside the design, content, PR, advertising and digital teams this role plays an important and integral part of delivering the marketing strategyPurpose of the role overviewAs the PPC Specialist within the business, you'll be responsible for the planning, management, execution and optimisation of paid advertising campaigns across various digital channels.
Your expertise will drive effective online advertising strategies, proactively challenging to ensure maximum results and return on investment.Accountabilities Strategize and actively manage the execution of effective PPC strategies and campaigns to further drive web traffic and lead generation whilst improving efficienciesContinually test and optimise campaigns based on KPIs, ensuring PPC Accounts yield favourable ROI outcomes and align with crucial business goalsCritically evaluate existing campaign structures utilising tools like Google Tag Manager, GA4, and Universal Analytics for setting up conversion trackingAnalyse and monitor keyword performance ensuring all landing pages are optimised effectively for maximum return on investmentCreate engaging ad content and proactively monitor performanceProactively manage and track campaigns to ensure the attribution model is accurateWork closely with the product and sales team to create a feedback loop into the Google Algorithm to inform and enhance the campaign performanceCreate and manage an automated reporting suite to construct transparent communication of results and actionable recommendations to the Head of MarketingUtilise competitor and market insights to improve channel performanceHave a thorough and up-to-date understanding of Google trends and productsWork with the wider team to create a combined PPC and SEO strategy to increase search share of voiceQualifications:Degree educated or a relevant digital marketing qualificationProven agency experience managing PPC campaigns across platforms like Google and Microsoft AdsSignificant technical knowledge and abilityStrong analytical abilities for generating PPC reports and making data-driven decisionsKnowledge of customer journeys and funnel optimisationA thorough understanding of the wider digital media landscapeStrategic and creative thinker