Ppc Manager

Company: Leading Retail Business
Location: West Midlands (Hybrid)
Recruitment Partner: W Talent
Role Overview: As the PPC Manager, you will be responsible for implementing and reporting on digital marketing for the business.
The role covers a range of digital marketing channels including paid search and affiliates.

Key Responsibilities: Being responsible for paid search channels, working to maximise ROI and ensuring each marketing channel is driving performance.
Supporting the management of the paid search strategy across Google and Bing.
Working with stakeholders, internal and external to ensure campaigns are well planned.
Managing paid search campaigns in line with channel best practice.
Developing the growth of the affiliate strategy, managing external relationships with partners.
Producing and sharing regular reporting and data insights to build understanding of channel performance and opportunity.
Key Requirements: Proven experience of working with paid search tools, such as Google Ads Experience of spotting trends in data to identify opportunities to improve performance Experience in producing and presenting reports to summarise key insights In depth understanding of digital marketing channels Experience of working with affiliate marketing channels and platforms This is an exciting opportunity to be influential within the Performance Marketing Team at a prominent retail business, influencing customer relationships and driving growth.
If you are passionate about creating impactful marketing strategies and fostering team excellence, we would love to hear from you!