My client a luxury cruise company are recruiting for a Partnerships and Integrated Campaign Manager to join their successful team.
This role plays a crucial role in driving brand awareness, expanding market reach, and enhancing customer loyalty by developing and executing strategic partnerships and integrated marketing campaigns.
A key aspect of this role will be the ability to execute end-to-end marketing campaigns, from inception to delivery, while working closely with Head of Marketing roles to ensure strategic alignment.
Key Responsibilities: • Identify and secure strategic partnerships that enhance brand visibility, customer acquisition, and sales.
• Negotiate and structure mutually beneficial deals that align with the companys goals.
• Build and nurture relationships with external partners and agencies to maximise the impact of co-marketing efforts.
• Lead the full lifecycle of marketing campaigns-from ideation and planning to execution and post-campaign analysis.
• Ensure that all stages of the campaign are executed smoothly, on time, and within budget, maintaining a focus on both creativity and performance.
• Develop and manage marketing initiatives tied to TV shows or celebrity-driven projects to drive brand awareness and sales.
• Execute strategies that capitalise on these collaborations through co-branded campaigns, digital marketing, and events.
• Manage and deliver joint marketing campaigns, including co-branded content, events and drive measurable outcomes through carefully executed insert swaps, email exchanges, and other partner-driven initiatives.
• Ensure campaigns are integrated across multiple channels and work closely with digital teams to maximise the reach and effectiveness of each initiative.
• Monitor the performance of partnership marketing activities, ensuring campaigns meet KPIs and deliver strong ROI.
• Provide detailed reporting on campaign performance and offer recommendations for optimisation and future campaigns.
• Continuously refine partnership strategies using data-driven insights to improve overall effectiveness.
• Collaborate closely with the Head of Marketing and other internal teams (sales, product, digital) to ensure all partnership-driven campaigns are aligned with broader business goals and strategies.
• Work with digital and content teams to ensure a consistent approach to branding and messaging across all marketing channels.
Key Skills and Qualifications: • Experience in Luxury Brands: A strong background in luxury travel, hospitality, or premium product marketing, ideally with experience in cruises or high-end leisure services.
• Project Management: Ability to juggle multiple projects, timelines, and stakeholders while ensuring successful campaign execution.
• Data-Driven Decision Making: Proficient in marketing analytics and performance measurement tools to adjust campaigns and strategies based on data insights.
• Negotiation Skills: Strong ability to negotiate mutually beneficial agreements with external partners.
• Creativity and Innovation: Ability to think outside the box and bring fresh, captivating ideas to enhance luxury brand partnerships and campaigns.
• Communication & Leadership: Excellent interpersonal, communication, and presentation skills.
Ability to lead teams and influence stakeholders.
• Tech-Savvy: Familiarity with marketing automation tools, CRM systems, social media platforms, and content management systems.
Key Performance Indicators (KPIs): • Revenue Growth: Increase in sales and bookings driven by partnerships and integrated campaigns.
• Brand Awareness: Growth in brand recognition, especially within target luxury traveler segments.
• Customer Engagement: Engagement rates with campaign content, such as click-through rates (CTR), social media interactions, and event attendance.
• Partnership ROI: Return on investment for partnership initiatives, including leads generated, customers acquired, and lifetime value.
This role requires a mix of creativity, analytical skills, and luxury-brand expertise to ensure the cruise company stands out in a highly competitive and exclusive market.
THE PACKAGE: • Flexible and Hybrid working (3 days office based in Manchester City Centre / 2 days from home) • 25 days holiday • Pension scheme • FAM trips and business travel as required.
• Generous Staff discounts and Friends and Family special offers • Regular wellbeing events • Summer and Christmas social parties • Death in Service Cover • Eye care vouchers • Free fruit and snack box Interested?
Please follow the instructions to apply, attaching your CV.
For further enquiries, please contact Gemma on 0161 9236120 gemmatraveltraderecruitment.co.uk