About EssenceMediacomX EssenceMediacomX, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world.
After merging in 2023, EssenceMediacom fuses Essence's performance, data, analytics, and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise.
Visit www.essencemediacom.com for more information!
Job PurposeThe Paid Social Account Director is responsible for the coordination and delivery of their account(s) across paid social campaigns and operates as the main campaign point of contact for our clients.
They will make use of platform knowledge and account management practices to ensure effective management of projects to brief, schedule, and budget.
They will also work closely with their account lead (and the team's Head of Social) to deliver world-class paid social campaigns which exceed our client's expectations.
What we need from youResponsible for effective running of designated account campaigns and weaving these into the overall cross-channel campaign strategy.Ultimate accountability for adherence to controls and best practices across all channels in the immediate account team (with particular focus in paid social), and help to manage regional development of social best practice.Escalating any potential conflicts between best practice and what is best for their programs.Be the primary contact point between the Media Activation team and regular stakeholders both internal & external for their account(s).Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders.Share and maintain in-depth knowledge of all social platforms and bid management platforms, operating as in-agency expert in your field of specialism.Oversee development of your clients' testing plans to organise both tactical and mid-term campaign actions and goals.Gain a more strategic understanding of the client's business and KPIs, keeping up to date with latest industry news and proactively spotting trends, product releases, and other opportunities.Contribute to the wider regional paid social strategy & goals, providing strategic insight to individual campaign wrap-ups.Strong written and verbal communication skills across all platforms.Expert organisational skills, great attention to detail.Concrete knowledge of all areas of digital marketing and media.Ability to implement and adhere to deadlines and project manage multiple campaigns.Excellent client relationship and management skills.Proven problem-solving skills and ability to think outside of the box for creative solutions.Ability to lead and motivate team members positively.Detail-oriented and responsive, deadline-driven with strong quantitative reasoning skills.Delivers results against priorities proactively with little or no senior input.Motivational manager leading by example while encouraging and coaching juniors on the team.Assist in leading the team through vision, values, and model leadership behaviours while championing and facilitating change positively.Provide timely and actionable feedback to the team to aid in their development, improvement, and progress.Continually monitor and watch after client satisfaction across teams, identifying and implementing ways to maintain or increase satisfaction.Foster a good working relationship across all client teams to facilitate flawless execution of plans.Strong and effective communication across all levels.Ability to establish and maintain effective relationships both internally and externally.Understand when to escalate issues to Senior Client Director and senior management.Provide awareness and recognition for jobs well done. A little bit about you…Proven experience at Account Manager level in a Digital Media or Advertising role.Proven Project Management, Leadership, and Management Experience.Extensive Experience with planning and running large-scale paid social accounts on Facebook, Twitter, LinkedIn, Pinterest, and Snapchat.Excellent knowledge of media planning fundamentals e.g.
reach, frequency, channels, formats, etc.Experience of managing social vendor relationships.Regularly contributes to social best practices and campaign processes.Experience with Google Analytics desirable.Some experience with paid search, programmatic display & reservation-based buying desirable.Experience with running campaigns across multiple countries/languages. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.
Duties, responsibility, and activities may change at any time with or without notice.
What you can expect from EMXEssenceMediacomX's mission is to make advertising more valuable to the world.
We do this by employing the world's very best talent to solve some of the toughest challenges of today's complex marketing landscape.
It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful.
As an Essence employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging.
We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company.
We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.
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