Paid Search Specialist SportsBreaksThis is a hybrid role based in our Manchester office with flexibility for homeworking, so you must live within a commutable distance.January 2025 start date.
SportsBreaks is the leading live sports experience provider.
We provide genuine approved tickets, travel and accommodation, all in one place.
We give customers access to the best live sporting events in the world, from world-class football and rugby matches, to bucket-list packages for F1, golf and cricket.
Every year, we help thousands of sports fans travel to their dream venue and watch unforgettable live sporting events unfold before their eyes, all back by a world-class customer service rating.
SportsBreaks is part of Destination Sport Group, a global sports travel business based out of the United Kingdom.
https://www.sportsbreaks.com/Our new Paid Search Specialist will plan, deliver and optimise paid search activity for Sportsbreaks, focusing on driving growth in priority areas, working within budget, and returning strong ROAS on all campaigns.
The role will also require the candidate to have a solid understanding of user experience best practice and search engine optimisation.
Responsibilities: Understand our buyer personas, competitors, and have a deep understanding of what drives search intent for our productsHave a detailed understanding of our products and services and how these fit with our audience basePlan, execute, and optimise PPC campaigns on Google Ads, Bing Ads, and other platformsConduct keyword research, set up ad groups, and write compelling ad copy to attract potential customersMonitor and analyse campaign performance on a daily basis, reporting performance back to the business and being accountable for the resultsManage and optimise budgets to maximise ROASOwn the AB testing plan for all paid search activityStay up-to-date with industry trends and platform updates to ensure campaigns are following best practiceWork alongside wider marketing team & assist with ad hoc projects & campaigns To be successful within this role, our ideal candidate will:Be educated to degree level in a relevant industry i.e., marketing, media, or creative industriesHave paid search experience for a brand, agency, or sports organisationPossess an understanding of (and interest in) sports business and the travel industryBe Google Ad's certified (not essential but highly advantageous) Have a base knowledge of user experience, search engine optimisation and conversion rate optimisationBe confident in managing a campaign end to end starting from initial brief Experience in using AB testing tools such as VWOExperience in heatmap and survey analytical software such as HotJarExperience in funnel analytics using software such as Google AnalyticsBe confident in understanding & managing campaign budgets Have a curiosity to always be optimising activity, regardless of current performance levelHave a positive outlook and the ability to be comfortable with changeBe passionate about both the analytical & creative sides of marketing Have a desire to keep learningHave strong copywriting skillsHave a sharp eye for detail – it's the little things that matterHave a data-driven approach to digital marketingHave strong organisational and planning skillsHave a willingness to embark on occasional domestic and international travel for work purposesSo, if this sounds like the opportunity you've been looking for then please get in touch, we'd love to hear from you!