My client is a leading provider of marketing and communications to large businesses across the UK.
A group of companies/agencies with expertise in direct marketing, CRM and communication.We are seeking a results-driven B2B & B2C PPC Marketing Specialist (ideally with knowledge of or an interest in, UX), to join this dynamic and growing internal marketing team.
This performance-based role is crucial in driving lead business generation efforts through paid search, display advertising, and inbound marketing strategies.The ideal candidate will have a proven track record of creating and optimizing campaigns that deliver measurable results and drive inbound business - contributing directly to the companys growth.The RoleDesign, implement, and manage pay-per-click (PPC) campaigns across multiple platforms.Continuously optimise campaigns for performance.Conduct keyword research.Create compelling ad copy.Implement and manage retargeting campaigns.Collaborate with the content team to align PPC and inbound strategies.Manage campaign budgets.Conduct UX research including user testing, surveys, and behaviour analysis.Analyse website analytics, heatmaps, and user journey data.Create and implement A/B tests.Provide recommendations for improving site architecture, navigation, and content structure.Monitor and optimise website performance.Collaborate with developers to implement UX improvements.Create wireframes and prototypes for new landing pages and site features.The PersonIdeally a minimum of 2+ years of experience in PPC advertising and inbound marketing, with a focus on lead generation (Agency or in-house).Experience working across multiple brands is beneficial.Proven track record of successful campaign management and optimisationGoogle Ads and Google Analytics certificationsStrong understanding of SEO principles and how they complement PPC strategies.Experience with marketing automation platforms (HubSpot preferred.
)Proficiency in using analytics tools to measure and report on campaign performance.Strong written and verbal communication skills.Desired experience with UX research tools (e.g., Hotjar, UserTesting).Basic HTML/CSS knowledge.Familiarity with wireframing tools (e.g., Figma, Adobe XD).