Paid Search Senior Manager

Details of the offer

Ready to revolutionize healthcare, making it faster and more accessible than ever before?
How we started: Back in 2013, our founder Dwayne D'Souza saw an opportunity to give people faster and more convenient access to medications using technology. We've grown rapidly since our inception, without any external funding whatsoever – achieving profitability through innovation and a highly disciplined approach to growth.
Where we are now: We've earned the trust of millions of people worldwide through our top-selling products and well-known brands: MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A lot of our success is down to having our own pharmacies, manufacturers and products – spearheaded by leading in-house medical teams, researchers and pharmacists. Our 2023 global revenue was $80m, and we're set to more than double this in 2024 as we look to surpass $200m and positively impact the daily lives of more people than ever before. There's never been a more exciting time to join HeliosX. Where we're going: Over the next five years, you'll support our goal to become a world-leading healthcare partner, deepening our customer relationships, expanding into new countries, and diversifying our product portfolio to treat more conditions. You'll be part of helping more people access prescription treatments and, most importantly, making personalised care better, quicker and easier for everyone.
The Opportunity: We're looking for an ambitious, experienced B2C paid search manager with a proven track record managing a sizable budget within a startup or scaleup environment. Our ideal candidate will be extremely analytical, data-driven, collaborative, and ready to roll up their sleeves. Do you love driving account strategy and running exciting A/B tests? Are you an analytical thinker by nature and you won't stop until you get all the answers to any performance deviations? Do you want to be part of a bootstrapped scale up in health experiencing unprecedented growth? Then keep reading …
What you'll be doing: Own the end-to-end performance of paid search channels for one of the conditions/brands at HeliosX (i.e weight loss, skincare, etc).Create and execute our overall paid search acquisition strategy across multiple territories, with a strong focus on LTV/CAC optimisation on a weekly basis.Report on weekly performance, including insights, actions and experiment results to the wider growth department and close collaborators.Prioritise and run regular A/B testing to unlock growth, whilst maintaining stability against punchy targets.Obsess over competitors' ads, promotions and new innovations to stay ahead in a very competitive space.Leverage our marketing analytics tool (Amplitude) to evaluate the end-to-end customer experience across paid search campaigns to identify opportunities for the CRO team. Think funnels, campaign performance and trend analysis, all paired with relevant customer insights.Produce your own quarterly forecasts and roadmaps, and share them with senior leadership.Directly manage an executive - working closely with them to prioritise tasks and providing them with upskilling opportunities.Who you are: 5-7 years of professional experience managing paid search channels, with at least 2 in D2C high performance environments.Very strong knowledge of paid search acquisition channels. In this role you will be working as a strategist and individual contributor.Success driving experiments to improve LTV or significantly reduce CPA.Comfortable working towards ambitious LTV/CAC targets.You're highly analytical and data-driven! And you're able to draw insights from ongoing analysis and connect them to customer problems/needs.Above all, you're growth-minded and energised by solving performance challenges as they come. When you don't have all the answers in front of you, you're resourceful to seek them.Why work for us: At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!
Aside from working with our all-star team, here are the other benefits of coming on board:
Generous equity allocations with significant upside potential.25 Days Holiday (+ all the usual Bank Holidays).Private health insurance, along with extra dental and eye care cover.Enhanced parental leave.Cycle-to-work Scheme.Electric Car Scheme.Free Dermatica and MedExpress products every month, as well as family discounts.Home office allowance.Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Kindle and audible subscription).
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Nominal Salary: To be agreed

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