PPC Executive SALARY : 35-40k depending on experience
Hybrid – 1 days min per week in Stratford - Upon - Avon
Reports to : Digital Marketing Manager
This a new and exciting opportunity for a hungry and talented PPC rising star to own and deliver an inhouse paid media strategy for a B2C service provider working in a challenging but hugely rewarding sector where lives are changed for the better.
The role will deliver ROI through driving maximum online paid visibility and conversion, delivering strong lead generation in a highly competitive space where we constantly need to be at the top of our digital game.
As a key hire within a tight and effective marketing team the role will span Google ( to include Pmax) , Bing, Social ads and other emerging channels , requiring excellent technical knowledge , communication and organisation with an eye always on the forensic performance analytics and the next big thing.
Set up, manage, and optimise PPC campaigns and remarketing across multiple platforms, ensuring alignment with business goals.
Write engaging, on-brand ad copy tailored to specific audiences.
Performance Monitoring:
A/B Testing:
Develop and execute A/B tests on ad copy and landing pages to improve performance.
Work closely with the Digital Marketing Manager, content creator, videographer, and other stakeholders to deliver cohesive marketing campaigns.
Competitor Analysis:
Stay hungry and up to date with industry developments, advertising platform updates, and emerging best practices.
2-3 years of hands-on experience managing PPC lead gen campaigns, with budgets up to £500k
~ Advanced Excel skills (e.g., pivot tables, formulas, data analysis).
~ Must be familiar with Google Adwords, GA4, Ads Editor and understand the use of AI tools in PPC.
~ Experience across all Google SEM would be great including Google display, YouTube and Facebook / Instagram
~ Strong ability to interpret data and identify optimisation opportunities together with cross-channel attribution knowledge to understand impact of ppc on overall marketing activities.
~ A flair for writing compelling ad copy and providing recommendations for optimising landing pages.
~ Communication Skills:
~ Excellent written and verbal communication, with the ability to present findings clearly to stakeholders.
~ A team player who works well with colleagues, contributing to overall marketing strategy.
If you are passionate about PPC and eager to make a significant impact of your very own we might just be a match made in heaven.