Job Title: Paid Media Executive
Department: Marketing
Reports To: Marketing Director
Salary: £27k-32k (Depending on experience)
Job Overview: Linzi Shoes is seeking a dynamic and results-driven Paid Media Executive to join our growing marketing team.
You will be responsible for the day-to-day management of paid campaigns across META (Facebook & Instagram), TikTok, and Google Ads.
Your role will play a pivotal part in driving traffic, conversions, and brand visibility, ensuring that our digital advertising efforts align with Linzi growth objectives.
This is a full-time in office role.
Key Responsibilities: Campaign Management: Plan, implement, and optimise paid media campaigns across META, TikTok, and Google Ads.
Manage budgets effectively to maximise ROI and achieve KPIs.
Conduct A/B testing on ad creatives, copy, and targeting strategies to improve performance.
Performance Analysis: Monitor campaign performance daily, ensuring delivery against objectives.
Provide weekly and monthly performance reports, highlighting key insights and recommendations.
Analyse trends, data, and performance metrics to make informed decisions.
Content & Collaboration: Work closely with the creative team to develop engaging and on-brand ad assets tailored to each platform.
Collaborate with the wider marketing team to align campaigns with seasonal promotions and product launches.
Stay updated on social media trends, platform updates, and best practices to keep Linzi ahead of the curve.
Platform Expertise: Leverage META Ads Manager, TikTok Ads Manager, and Google Ads to execute campaigns.
Manage audience segmentation, retargeting strategies, and lookalike audience creation.
Keep up to date with platform innovations to ensure campaigns utilise the latest tools and features.
Skills & Experience Required: Proven experience managing paid media campaigns across META, TikTok, and Google Ads (minimum 2 years).
Strong analytical skills with experience using tools like Google Analytics and platform-specific dashboards.
Proficiency in budget management and optimisation strategies.
Excellent understanding of audience targeting, retargeting, and ad personalisation.
Exceptional organisational and time-management skills, with the ability to manage multiple campaigns simultaneously.
Strong written and verbal communication skills, with a creative eye for impactful ad content.
Preferred Qualifications: Experience within the fashion or retail industry is a plus.
Familiarity with the eCommerce platform Shopify.
Knowledge of SEO and how it complements paid strategies.
Degree preferred but not essential What We Offer: Competitive salary.
A collaborative, supportive team culture.
Free on-site parking.
Pension Scheme.
28 days holiday (Including Bank Holiday's).
Employee discounts on Linzi Shoes products.