WHY TCL?
Our Company: TCL, named one of Forbes 2022 World's Best Employers, is a global leader in consumer electronics, ranked #2 in LCD TV and #5 in washing machine and refrigeration supply worldwide.
Founded in 1981, TCL has 130,000 employees in over 160 countries and operates under the philosophy of vertical integration, manufacturing products from start to finish.
TCL's mission, "Inspire Greatness," drives us forward.
Join our dynamic team and contribute to our growing presence in the tech industry.
About the Role: Join our Ecommerce Team as Online Marketing Assistant.
This role is a hybrid working role with attendance required at our Slough office on a weekly basis.
The Online Marketing Assistant will report to the Head of TV and AV, you will be involved in the creation and implimentation of marketing campaigns across key retail partners.
You will be responsible for weekly reporting of KPIs across all retail partners utilizing tools and softwares provided to help improve the visibility of TCL online.
You will be comfortable working within a team, but able to work independently, the candidate should be confident in managing budgets efficiently as well as dealing with data and technology.
You should be comfortable working in a fast paced environment where the skill of adaptability is key.
Key Accountabilities: Elaborate and execute the online operation plan for UK & Ireland aligned with the ecommerce team from China and EU, KAMs, Head of TV/AV, Marketing Director and the Country Manager.
Manage relationships with external retailer marketing teams, working collaboratively, efficiently and with attention to detail to achieve results.
Supporting sales out initiatives and optimisation at online retail together with UK & Ireland sales team with a focus on TV and Soundbar.
Make detailed monthly plans and review progress for each marketing topic with KAMs/Head of TV/AV.
Manage TCL brand in all customers online visibility.
Collaborate internally and externally to improve TCL online visibility.
Job Duties Execute the customer specific online retailer marketing plans, working in collaboration with colleagues on the messaging and artworks for various activities.
Check that all activities are on brand and inline with guidelines.
Utilizing third party CPC based platforms to enhance the visibility of TCL products on retailer websites with attention to ROAS.
Ensure that all agreed activities are delivered, captured and maximized with each activity.
Work to increase visibility of TCL products across retailer web-sites.
Also giving consideration to the consumer journey to the TCL product detail page (PDP) and how this could be improved.
Deploy the full content package across all retailer sites to ensure consistency across retailers.
Work with retailers to create engaging PDPs and shop-in-shop style environments.
Implement SEO improvements in collaboration with retailers on their web and marketplace platforms.
Working in partnership with the Head of TV and AV, KAMs and wider ecommerce team to analyse retailers online proposition and implement improvements.
Pro-actively suggest improvements for the ecommerce business using market intelligence, data and tools available.
Produce weekly/monthly/quarterly review presentation to demonstrate progress within allocated work/retail accounts.
Experience Required: Ideally, previous experience in a trade marketing environment/consumer electronics within a sales-focused business or agency.
Experience in CPC Ad platforms and data analysis would be crucial.
Candidate's knowledge of E-commerce and marketing techniques will be needed.
Experience in creative software such as Photoshop would be an advantage.
Experience with planning with budgets and execution of activities accurately.
Marketing qualifications an advantage.
Specialized Knowledge and Skills: Knowledge of the consumer electronics industry is an advantage but not essential.
Training and support specific to industry will be provided.
Be fully adept with Microsoft Office programs and website functionality and maintenance ability.