Mobile App Engagement Manager (b2c) - £40-50k - Hybrid/Remote - Full Time & Permanent We have a new job opportunity for a Mobile App Marketing Manager (b2c) / Mobile App Growth Manager / Mobile App Engagement Manager to join a consumer business home to some of the most loved media brands across sectors like hobbies, local news, and more.
You will join their expanding team & help to grow the user engagement, retention & monetisation of their mobile app through push notifications & personalised communications .
We're seeking a marketing manager with experience in B2C digital products.
Ideal candidates will have a background in CRM or mobile app marketing.
This is a permanent, full-time hybrid position, with the flexibility to work remotely or from the London or Scotland office.
You will report to the Senior Engagement Manager & work closely with the CRM team to develop user engagement strategies across multiple apps.
The Mobile App Engagement Manager / Mobile App Marketing Manager / Mobile App Growth Manager will : Develop comprehensive mobile app engagement strategies to increase user activity, retention, and monetisation.
Manage the full user lifecycle (onboarding, retention, re-engagement) using in-app messaging and email marketing.
Analyse user behaviour and performance metrics (e.g., retention rates, session duration, DAU/MAU) to optimise app performance.
Collaborate with content creators, designers, and developers to ensure app content aligns with user preferences.
Create and execute effective push notification strategies to engage and re-engage users.
Conduct A/B testing to improve user experience, UI/UX, and overall app performance.
Work with specialists to drive revenue through subscriptions, in-app purchases, and advertising strategies.
Stay informed on industry trends and emerging mobile app technologies.
The Mobile App Engagement Manager / Mobile App Marketing Manager / Mobile App Growth Manager should have: +3-5 years of b2c marketing experience, ideally b2c digital products , ideally with a focus on hobbies or subscription-based products, is a bonus.
Experience working on mobile apps is a huge plus (e.g.
Push notifications to increase users' app usage, personalised communication to give a personal & better user experience) Experience in CRM roles is a plus Strong analytical skills to interpret data and turn insights into actionable strategies, with experience using tools like Looker Proficiency with app and CRM platforms (e.g., Iterable, Braze, Firebase, Hubspot).
Demonstrated success with A/B testing and optimization methodologies.
Excellent communication skills and the ability to collaborate across teams.
This client cannot offer visa sponsorship.