Membership Engagement Manager at the Confederation of Passenger Transport (CPT) - the UK's leading trade association representing bus and coach.
Benefits include: hybrid working, private medical insurance, 8.5% pension contribution, non-contributory death in service policy, 25 days annual leave + Bank Holidays, interest-free season ticket loan.
Purpose of the Role: To drive CPT's member engagement activity, including: articulation and communication of the Membership offer; member communications; events programme, process and customer journey, ensuring a varied portfolio of events and content informed by the needs and expectations of our members, generating revenue and driving membership to help deliver CPT's strategic objectives.
The Role: The Membership Engagement Manager will be instrumental in developing and delivering a high quality and relevant programme of events, engagement opportunities and communication for our members, focused on ensuring direct benefit and designed to promote member growth and retention, as well as continuing to position CPT as the leading industry body.
The post-holder will support the Membership Director in building a robust and effective approach to recruitment and retention by leading on a strategic engagement plan and assisting the development of the membership message, along with associated materials.
The Membership Engagement Manager will oversee and manage the articulation and communication of CPT's membership offer, working closely with Membership colleagues to coordinate lead generation and targeting activities, and subsequent onboarding.
A key element of this role will involve driving the CPT Events programme and developing attractive opportunities which encourage engagement, sponsorship and in particular offer spaces for supplier and operator members to interact.
As a highly visible and externally facing member of the team, the Membership Engagement Manager will develop and maintain relationships with members and key stakeholders across the industry, and work with membership, operations, external relations and policy colleagues to identify partnering and content opportunities.
These relationships will enable the post-holder to ensure a compelling programme, robust feedback cycle, leverage support for CPT's work and maximise commercial opportunities - from securing high quality speakers and co-developing events, to attracting sponsorship.
This is a challenging and rewarding role which will require a bigger picture outlook and a flexible approach to meet the needs of the business.
Person Specification: Essential: Experience of working in a membership organisation.
Experience of working in a commercial environment.
Experience of devising and delivering successful face to face and online events.
Experience of managing networks and/or a wide variety of stakeholders with a range of interests.
Experience of building effective external relationships.
Critical appraisal skills - ability to evaluate and implement changes following programme reviews.
Ability to facilitate groups with a focus on delivering defined outcomes.
A clear understanding of the importance and role of content in either a marketing or membership context.
Strong English language written and verbal communication skills and ability to tailor written communications to different channel/audience needs.
Interest in and ability to understand the bigger picture on an industry and organisational level.
Self-starter and motivated, with an ability to work on own initiative and pro-actively impart/share knowledge.
Proven ability to simultaneously manage numerous projects and to work to tight deadlines.
Ability to prioritise, well organised with a strong attention to detail.
Experience of dealing with external agencies and suppliers.
A good team communicator with excellent interpersonal skills and experience of negotiating collaborative work.
Strong analytical skills.
Willingness to adapt and participate in/support team activities outside of the 'core role' as required.
Desirable: Experience of B2B business development and marketing.
Management experience.
Experience in the passenger transport industry.
Experience of knowledge management and transfer.
Presentation skills.
If you would like to apply, please send your CV along with a covering letter to .
For further information, please call 020 7140 3131 (option 1 - membership).
Closing date: 5pm on Friday 21st July.
First interviews: will take place virtually, week commencing 14th August, with successful candidates being contacted no later than Friday 28th July.
Second interviews: will take place in person (Victoria - London), week commencing 21st July.
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