About Ancestry:When you join Ancestry, you join a human-centered company where every person's story is important.
Ancestry, the global leader in family history, empowers journeys of personal discovery to enrich lives.
With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives.
Over the past 40 years, we've built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office).
We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves.
Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.
Passionate about dedicating your work to enriching people's lives?
Join the curious.
We are looking for a Media Director to lead our International Media team.
You will report to the VP International Marketing, on a 12-month fixed term contract basis .
You will support our in-country marketing teams to get the best out of their media investments through thorough data reporting and analysis, and collaborate with other functions across the business such as Affiliates, Retail and SEO to deliver best in class strategy and growth.
You will use your commercial & data driven expertise to interpret business goals, and execute Ancestry's paid, earned and owned media strategy across all markets outside of the US.This is a hybrid role as attendance at regular meetings in London is essential.What you will doYou will operate as a Centre of Excellence for strategic media planning within the International organisation; partnering with internal teams and agencies on the development of robust, holistic omni-channel plans based on insightful data, testing and resultsYou will be responsible for budget planning, reporting and analysis to maximise business impact of multi-channel media activity (paid and organic), including interpreting MMM reporting and applying learningsYou will manage relationships with partner agencies, continuously developing their understanding of our customers and business goals and ensuring they deliver on the agreed scopeYou will provide reporting and educational forums to stakeholders so they have a clear understanding of the strategy, results, insights and next steps.
This will include driving initiatives with our agency partners to deliver best in class data set up and reporting to drive business and media decisionsYou will lead partnerships with media and technology vendors, including evaluation of partners and management of reporting tools and dashboardsYou will be the media data lead within the INTL team, leaning on internal and external data sources to build insights and drive strategic projectsWho you areYou have 10+ years experience, including experience outside the UK marketYou are a passionate, positive and provocative media practitioner with solid experience delivering media strategies for multiple brandsYou have experience across the full digital spectrum, with expertise across paid and earned channels including Search, Social, Affiliates and SEOYou're an expert in data analysis, reporting and optimisation, with a strong understanding of technology and data infrastructureYou have proven experience of agency portfolio managementBroad knowledge of ATL media including TV a plus This is a 12-month fixed term Ancestry contract, offering full employee benefits including 25 days paid leave (pro-rata), health insurance from day 1, bonus, pension and more.