Our Global PCG Marketing group is the lead generation engine for our Private Client Group, and the Web Analytics & Testing Team plays an essential role in that process.
You will help guide important decisions while assessing marketing performance in this position.
The Opportunity: Web Analytics & Testing Analysts provide analysis, reporting, and data to all levels of marketing, from media buyers to executives.
While reporting to the Web Analytics and Testing Team Leader, you'll develop skills in Google Analytics, Excel (can perform complex functions), Tableau, SQL, and more.
You will also learn how to critically assess problems and opportunities to improve bottom-line results.
If this sounds interesting, we look forward to hearing from you!
The Day-to-Day: Build dashboards which connect web data with CRM data to better understand user behaviour, trends, and marketing performance across countries, providing daily reports to marketing
Refine the existing web-reporting suite
Create custom performance tracking for new and different marketing experiences such as interactive calculators and quizzes
Provide data-backed analysis to marketing leadership based
Collaborate with other analysts, marketing managers, and engineers on both projects and ongoing data infrastructure enhancement projects
Identify and research anomalies to uncover potential issues on web pages or internal data processing flow
Lead trainings inside and outside the department on web analytics
Measure and analyse test results for the A/B testing programme
Your Qualifications: 2 years of experience in data analysis, web analysis or related roles
Proficiency in SQL, Excel, Google Analytics or relational databases
Demonstrated leadership and capacity for learning new skills and willingness to share knowledge and teach others
You are engaging and can work with multiple types of audiences (technical versus non-technical)
Why Fisher Investments Europe: The global Fisher organisation distinguishes itself by putting clients first, providing unmatched service, and taking a personalised approach to investing.
You can feel confident knowing that we align with our clients' best interests by using a simple and transparent fee structure and recognised European custodians.
It's the people that make the Fisher purpose possible, and to help our employees meet their long-term goals, we offer an array of benefits, including:
100% paid premiums for our top-tier supplemental medical, dental and annual health screening plans for employees and their qualified dependents 28 days annual leave, with the ability to purchase up to 3 additional days per year, plus up to 8 paid holidays Enhanced maternity pay package with 16 weeks' top up to full base pay for eligible employees $10,000* fertility, hormonal health and family-forming benefit A retirement pension plan, featuring a 9% company contribution of base pay with an additional company match of up to 5% of base pay on personal contributions Gym subsidy of up to £50 per month Employee Assistance Program and other emotional wellbeing services A collaborative working environment that practises ongoing training, educational support and employee appreciation events *Employees residing outside of the US will be eligible for the $10,000 equivalent in their local currency.
FISHER INVESTMENTS EUROPE IS AN EQUAL OPPORTUNITY EMPLOYER