Marketing Operations Executive (Data & Analytics) (JR101191)At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity: We have an exciting opportunity for a highly motivated Marketing Operations Executive to join the Marketing Operations team at Clarion Events.
You will work across three divisions: Retail; Internet Retailing & Payments; and Enthusiast, gaining experience in both trade and consumer events, while contributing to some of the UK's most exciting brands, including Top Drawer, The Destinations Show, Spirit of Christmas, Classic Motor Show, InternetRetailing Events, Transport Ticketing Global, and many more.
Reporting to, and collaborating with, the Marketing Operations Manager, the successful candidate will take a proactive role in analysing and reporting on performance metrics throughout the customer journey, driving the adoption of insights to enrich campaigns whilst ensuring robust data management for key customer groups. This position is a critical part in curating growth and extracting maximum value for the business, ensuring all our shows are customer-centric and insight-driven.
You will be joining an ambitious team, with an ethos of building success through collaboration internally and externally. We are seeking an individual whose personal values align with ours; we lead by example by creating an inclusive environment, that empowers our team, business, and community to thrive. If these values sound like you and is a culture that you'd enjoy being part of, then we'd love to hear from you!
Key Responsibilities: Build marketing data reports using Salesforce Einstein and GA4, sharing regular KPI reports with stakeholders, offering actionable insights.Build Power BI dashboards to monitor campaign success and key customer groups whilst driving self-service initiatives across campaign teams.Troubleshoot negative trends and anomalies in marketing effectiveness, measured by key reach and engagement metrics.Drive web optimisation by analysing customer behaviour and trends via Hotjar.Assist with running complex data queries to segment and personalise data sets.Collaborate with campaign teams to maintain data quality across events (ensuring accuracy, completeness, and consistency), while documenting processes and streamlining internal workflows.Implement data privacy policies across marketing initiatives to reduce operational risk and ensure up-to-date compliance with latest guidance.Liaise with the Data and IT teams to integrate data across various platforms, ensuring optimal data utilisation for campaigns and reporting.Work closely with Group Marketing Operations to align on best practices, new technologies and cross sector benchmarking.Requirements Knowledge, Skills & Behaviours: Experience in analytics and insight platforms (GA4, Hotjar highly desirable).Experience in building dashboards and working with business intelligence tools (PowerBi highly desirable).Experience in areas including database management, audience segmentation and data enrichment.Experience in reporting and the understanding of metrics, including conversion rates, database growth, lead nurture, engagement, MQL/SQL.Familiarity with data privacy regulations such as GDPR and PECR.Strong logic and problem-solving skills.Analytical – excited about uncovering data insights.Passion and energy to make lasting change.Meticulous attention to detail, ensuring accuracy in reporting and data integrity.Insight Obsessed - driven to understand 'why' and takes the initiative to identify trends and gaps that others may look past to uncover new routes to success.Confident Communicator with excellent verbal and written communications skills and the ability to translate complexity into simplicity.About Clarion Events Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)
Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.
#J-18808-Ljbffr