Do you have great experience in team management and development?
Are you looking for your next strategic Marketing role in a fast paced environment?
Are you looking to join a company that is financially stable and has very exciting growth plans?
If so, then look no further!
*As part of our growing business, we have added a number of new roles within our Marketing team to help support across specific areas, as part of our exciting expansion plans.
We can't wait to tell you more about it!
* The Why... Join Hollywood Bowl Group as our Brand and Campaigns Marketing Manager, in return you'll get: Access to our Electric Vehicle scheme 10% annual performance bonus 22 days holiday + additional days with length of service 50% off food when you are working in centres Optional pension plan Ongoing training and development with access to development programmes and apprenticeship schemes Free games vouchers every month 30% discount off food and drink for you and up to five friends Access to our Employee Assistance Programme (EAP) for you and your family Opportunity to join our healthcare cash plan Financial long service awards A £15 donation to our charity partner when you complete your induction Enhanced maternity, paternity, adoption, and shared parental leave benefits The What...
Here's some of what you will be doing: Support the UK Marketing Director in the implementation of the UK marketing strategy Own the national retail calendar, campaigns, key trading dates and local centre initiatives Work with the UK and group marketing teams to deliver multi-channel, integrated marketing campaigns, ensure campaigns are optimised and driving ROI through all digital channels including the website, emails, and from all paid media, organic social media, POS, in centre screens and audio Report on effectiveness of brand and campaign marketing activity Manage the programme of BAU PR activity, through the PR agency, increase brand awareness through PR activities including brand activations, news hijacking opportunities, local and regional media competitions, maximising the opportunity of influencers for campaigns and to support initiatives Support the launch of new initiatives including new products and promotions Support the implementation and adoption of updated brand communications and creative Support the continuous improvement of the brand interiors in centres through the new centre openings and refurbs Manage relationships with key suppliers to KPI's, including creative agencies, print and stock management, PR, merchandise, graphic designers, influencers, content creators and AV Manage the development and creation of marketing assets, including writing copy for different audiences and channels, collateral creations, POS, video, digital images, social media content Managing the national charity partnership to maximising the exposure of activities and fundraising, raising the profile of the brand to consumers Identify and champion opportunities to enhance customer experience along the customer journey Manage the print and stock management agency and system Keep accurate records of spend and ROI across all marketing activities Line management and development of a team of five, including social media marketing manager, marketing executives, marketing assistants To be successful, you'll have: Strong understanding and experience of marketing strategy and tactics Strong line management and team development experience Strong commercial acumen Good knowledge and experience of working with the full marketing mix, digital advertising channels and techniques Passion for championing the customer and using insights to drive customer experience improvements Previous experience in a similar role in a fast paced, commercially focused multi-site business Passion and track record for working with creative, content, PR and print agencies Knowledge of and experience of digital marketing channels, including but not limited to social media, content creation, and influencer campaigns Experience of monitoring and measuring, e.g.
through brand tracking and campaign performance measurement Management of external agencies including print, social media, PR, creative, content Budget management experience Project management skills - ability to juggle several different projects at once and prioritise Creative flair and commercial acumen The Who... Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.
Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide.
We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.
Now with 74 centres across the UK and 13 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we're proud to be ambitious market leaders in experiential family entertainment We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.
At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities.
Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.