Job Title: Marketing Executive Location: Leeds, West Yorkshire Salary: £25,000 - £30,000 per annum (depending on experience) Job Type: Full-time, Permanent About the Company: Our client is a fast-growing and innovative company based in Leeds, delivering cutting-edge solutions and services to a wide range of industries.
As part of their ongoing expansion, they are now looking for a proactive and results-driven Marketing Executive to join their team and play a key role in their marketing efforts.
If you're looking for a dynamic, hands-on role within a supportive and forward-thinking company, this is the opportunity for you!
Job Overview: The Marketing Executive will support the execution of a wide range of marketing initiatives, from digital campaigns to content creation and brand development.
The role is ideal for someone with a solid understanding of modern marketing techniques who enjoys managing multiple projects and driving growth through innovative strategies.
Key Responsibilities: Campaign Execution & Management: Implement marketing campaigns across a variety of channels, including social media, email marketing, digital ads (PPC/SEO), and more.
Ensure campaigns are aligned with overall marketing strategy and business goals.
Content Creation & Copywriting: Write compelling, high-quality content for blogs, social media, website pages, and email newsletters.
Ensure all content is on-brand, engaging, and optimised for SEO.
Social Media Management: Manage social media accounts (LinkedIn, Facebook, Twitter, Instagram), developing creative content and engaging with the audience.
Monitor social media trends to enhance brand visibility and engagement.
Performance Reporting & Analysis: Track and measure the performance of campaigns using Google Analytics, social media insights, and other marketing tools.
Provide monthly reports and actionable insights to improve future campaigns.
Email Marketing: Create, schedule, and monitor email campaigns, focusing on customer segmentation, lead nurturing, and conversion optimisation.
Event Marketing & Promotion: Support the planning and execution of industry events, webinars, and trade shows, working closely with the team to promote these events and drive engagement.
Market Research: Conduct research to identify industry trends, customer needs, and competitor activity, using findings to inform and improve marketing strategies.
Brand Development: Contribute to the development and maintenance of the company's brand identity, ensuring consistency across all marketing materials and channels.
Skills & Qualifications: Experience: A minimum of 1-2 years of experience in a marketing role (B2B or B2C).
Previous experience in a similar marketing executive role is highly desirable.
Education: A degree in Marketing, Communications, Business, or a related field is preferred but not essential.
Digital Marketing Proficiency: Knowledge of digital marketing tools and platforms such as Google Analytics, SEO, PPC, email marketing software (e.g., Mailchimp, HubSpot), and social media management tools.
Content Creation: Strong copywriting skills with the ability to create engaging and informative content for different platforms and audiences.
Social Media Expertise: Hands-on experience managing social media channels, creating posts, and growing an online presence.
Analytical Skills: Strong ability to track and analyse marketing performance metrics (e.g., website traffic, social media engagement, conversions) and use this data to optimise future campaigns.
Project Management: Excellent organisational and time-management skills.
Ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
Creative Thinking: An eye for detail and a passion for creative, out-of-the-box marketing strategies.
Desirable Skills: Experience with design software such as Canva or Adobe Creative Suite.
Familiarity with website management platforms (e.g., WordPress).
Experience in running or supporting events, webinars, or conferences.
Knowledge of CRM systems or marketing automation tools.
What's On Offer: Competitive salary (£25,000 - £30,000 depending on experience).
Flexible working hours and the possibility of remote working.
Clear opportunities for professional growth and career progression.
A friendly and inclusive work environment.
Access to ongoing training and development.
Regular team events and social activities.
Health and wellbeing benefits.