We are seeking a creative and results-driven Marketing Executive with expertise in content creation and digital marketing.
The ideal candidate will play a pivotal role in developing and executing marketing strategies that enhance our brand visibility, engage our target audience, and drive business growth.
This position requires a blend of creativity, analytical skills, and a deep understanding of digital marketing channels.
Responsibilities: Content Creation and Management: Develop, edit, and manage high-quality content for various platforms, including blogs, case studies, presentations, social media, email campaigns, and website.
Ensure all content aligns with brand guidelines and resonates with our target audience.
Collaborate with cross-functional teams to generate content ideas and gather insights.
Digital Marketing: Plan and execute digital marketing campaigns across platforms such social media and email marketing tools.
Optimize campaigns to improve key performance indicators (KPIs) such as click-through rates, conversions, and return on investment (ROI).
Monitor and report on the performance of digital campaigns and provide actionable recommendations.
Social Media Management: Create and schedule engaging social media posts to build brand awareness and foster community engagement.
Monitor social media channels, respond to inquiries, and manage online reputation.
SEO and Website Optimization: Conduct keyword research and implement on-page and off-page SEO strategies to improve website rankings.
Collaborate with the web development team to ensure a seamless user experience and optimize landing pages for campaigns.
Market Research and Analytics: Conduct market research to identify trends, opportunities, and competitor insights.
Analyse data from marketing activities and generate detailed performance reports.
Collaboration and Innovation: Work closely with the Sales and Business Solutions team to align strategies with business goals.
Stay updated on industry trends and emerging digital marketing technologies.
Qualifications Bachelor's degree in Marketing, Communications, or a related field.
3+ years of experience in content creation and digital marketing.
Proficiency in digital marketing tools and platforms, such Canva, WordPress, HubSpot and other email marketing software.
Strong writing, editing, and storytelling skills.
2 years Experience in either Carrier Transportation, eCommerce Logistics and/or SAAS.
Excellent project management and organisational skills.
Ability to work independently and collaboratively in a fast-paced environment.