Marketing Communications Lead – John CraneThis role is an integral part of the Marketing Communications team within the Marketing function which will own the marketing communications strategy and delivery for the Industrials segments.This key role will be based out of Slough offices 3 days per week (2 from home) and is responsible for the development, implementation and measurement of impact for global marketing campaigns for Pulp and Paper, Mining, Water, Pharma and Chemicals verticals.
This role collaborates closely with the product and service portfolio management and broader marketing team to define and communicate the John Crane value proposition, build demand generation programmes and deliver compelling content to our defined target audiences.Key Activities and responsibilities –Significant cross-functional collaboration will be required, including Product/Service Management, Strategy, Energy Transition and Asset Management, Regional Marketing, Brand, Content, Digital, Marketing Performance and Enablement.Work with Product / Service Specialists and Marketing colleagues to develop new content such as customer case studies, thought leadership, website content etc to drive awareness and engagement with the John Crane brand amongst the defined target segments.Work with the Portfolio, Marketing Communications and Marketing Performance teams to prepare strategic reviews for various executive level audiences.Work with Marketing Performance team and broader business colleagues to gather and synthesize customer intelligence in order to develop and align on customer personas, product and service development needs and drive overall strategic marketing planning.Localize campaigns through Regional Marketing Specialists with targeted demand generation programs.Manage delivery and relationships with outside agencies and in-house resources where needed.Special projects may include work on new business ideation, market research, account-based marketing and leveraging marketing automation to drive lead generation.The ideal candidate will have the following skills/experience -Bachelor's degree in business, marketing, or related discipline.Minimum five years of experience required; Experience in B2B Marketing Communications required.Demonstrated track record of analysing markets, persona, and buyer behaviour.Experience developing programs and launching new products, preferably in an industrial B2B environment.Understanding of new business development concepts to market disruptive technologiesExcellent communication and stakeholder management skillsStrong strategic thinking and planning skills with ability to plan over 1-3 year time spanMust be able to think strategically, implement aggressively and be detail oriented.Ability to work cross-functionally in dynamic and flexible environment.John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations.
Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies.We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide.
We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.John Crane is part of Smiths Group.
For over 170 years, Smiths has been pioneering progress by engineering for a better future.
We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial.
Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries.