Marketing Automation Specialist

This is a new role with a global investment management firm based in the city.
They are expanding their digital marketing capabilities and are looking to recruit an experienced candidate.
The successful candidate will be responsible for growing and maintaining the client's digital marketing efforts through their marketing automation platform.
Key responsibilities: Use Pardot to create, test and deploy single and multi-step e-mail campaigns, landing pages, events and webinars for different distribution channels and segmentsWork with colleagues across Europe to help deliver campaignsDevelop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advancesTest, analyse and report on e-mail campaign performance on a recurring basis.
Identify trends and opportunities for improved open, click thru and conversion rates.Work with different sales distribution channels and understand the sales structure to build effective distributions listsCandidate Profile: Experience working within financial services in a digital marketing functionCompetent using HTML/CSS, Pardot and SalesforceStrong communication skills to manage internal stakeholders
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