Marketing And Account Executive (Europe Based)

Job Description Role: Marketing and Account Executive – PCMA EMEA Location: Home based Europe or UK Term: Full-time position (subject to successful probation) Desired Start: January 2025 Onwards Salary: Up to GBP35,000 or EUR40,000 dependent on experience Benefits Application Deadline: Friday 22 nd November The role may include regular European and some International travel.
Reporting Structure: The role will report directly to Head of Business Development & Growth, EMEA and work as part of the PCMA EMEA team, they will also work closely with the following teams in North America: Marketing, Community and Business Development.
About PCMA VISION: PCMA's vision is to drive economic and social transformation through business events.
STATEMENT OF PURPOSE: PCMA educates, inspires and listens, creating meaningful experiences where passion, purpose and commerce come together.
With more than 8,000 members and an audience of more than 100,000 individuals, PCMA is the world's largest network of Business Events Strategists.
Headquartered in Chicago, PCMA has partners and collaborators around the globe and regional teams in EMEA, APAC and LATAM, with activities across 37 countries.
VALUES - Audience First.
Outcome focused, we listen and create, then challenge and adapt.
- We're a Learning Culture.
Fearless and innovative, we collaborate to leverage our collective genius taking smart risks, testing, measuring and creating again.
- Purpose and Value Drive Us.
We're here to make a difference, and to drive economic and social progress.
Embracing inclusive principles, we are passionate, authentic and accountable.
Position Overview The Marketing and Account executive is required to support the Head of Business Development & Growth in the market developments within the EMEA region.
They will be responsible for developing and delivering marketing plans in line with the overall marketing strategy and will play a key role in building awareness, growing audiences, and managing sales administration and fulfilment of partners who have engaged in PCMA products, services, and events throughout the EMEA region.
They will have a clear understanding of the digital landscape and will be required to identify opportunities and develop plans using various mediums including digital and social platforms, print solutions, experiential marketing, event marketing, targeted campaigns, and custom offerings to meet audience needs.
This passionate, relationship oriented and outcome-focused individual will work with new and existing audiences to ensure growth and increased engagement, while assisting on prospecting, pipeline development and strategic partnership opportunities to grow the market via PCMA membership, products, and service offerings.
They will assist in the management of key stakeholders through exceptional account management and fulfillment of partnership agreements, meeting partnership requirements to a standard that exceeds satisfactory.
Key Responsibilities Marketing Campaigns & Strategy Support omni-channel marketing campaigns targeted at event planners and suppliers.
Develop and execute digital marketing plans to align with overall strategy.
Manage paid and organic campaigns across platforms to maximize engagement.
Ensure adherence to PCMA & EMEA brand guidelines.
Use data to optimize campaigns and achieve KPIs.
Manage email marketing using Salesforce and Pardot, ensuring GDPR compliance.
Create and schedule content on social media platforms using tools like Hootsuite and Sprout Social.
Partnership & Account Management Assist in building and maintaining relationships with key stakeholders.
Support partnership growth through strategic marketing opportunities (advertising, sponsorship, research).
Manage partnership agreements and ensure fulfillment.
Track leads, opportunities, and pipeline progress via Salesforce.
Collaborate with finance to ensure proper invoicing and payment processing.
Project Management & Reporting Create design briefs and manage creative projects to meet campaign goals.
Analyze campaign performance using Google Analytics and other tools, adjusting strategies as needed.
Key Personal Traits · Commercial Focus : Understands marketing ROI and budget management.
· Organizational Skills : Strong ability to manage multiple campaigns efficiently.
· Team Collaboration : Works well in a cross-functional team environment.
· Project Management : Able to handle creative briefs and meet deadlines.
· Communication : Strong written and verbal skills for clear, creative content and building positive relationships.
· Oral Communication : Strong interpersonal skills to build positive relationships with colleagues and stakeholders.
· IT Skills: Proficient in Microsoft Excel and social media/content creation.
· Account Management: Skilled in managing diverse accounts and handling sensitive information professionally.
Essential Criteria · Education: Degree in Marketing, Communications, or a related field.
· Experience: 3 years in marketing, account management, or a related role.
· Strong experience with digital marketing, SEO, and email campaigns.
· Proven ability to manage budgets, multiple projects, and cross-functional teams.
· Skilled in Salesforce, Pardot, and content management systems.
· Excellent communication skills (written and verbal).
· Strong analytical skills with a data-driven approach to marketing.
Desirable Criteria · Knowledge and experience in using Salesforce, Pardot and project management tools.
· Previous marketing agency experience.
· Experience of executing and delivering multiple marketing campaigns simultaneously.
· HTML experience for web copy and email creation.
· Experience of preparing creative design briefs.
· Experience of using image & video editing software.
PCMA is an equal opportunity employer.
We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination based on race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.
At PCMA we believe sustainability plays a central role in driving social and economic progress through business events.
We are committed to leading our global community forward through the creation of platforms and strategic partnerships, and to strongly influence the growing business case for investments in sustainability, building trust and confidence to shape a future where every event is a catalyst for sustainability progress and inspiration.
Useful Links: https://www.pcma.org/emea/ www.conveningemea.org https://www.flickr.com/photos/194256069N04/albums/ To Apply please email a cover letter and CV to jbennettpcma.org Instructions as follows · Cover Letter: Write a one-page personal statement as to why you are interested in this role and demonstrate how your experience meets the above criteria · CV: Limited to 4 Pages and must include two references.
(references would not be contacted until a job offer is made and permission from yourself granted)