The RoleWorking as part of a team of marketing advisors, the post holder will research, plan and manage marketing projects, processes and campaigns in order to support the University meeting its student recruitment targets.The post holder will lead on assigned projects, including the planning and production of marketing campaigns and the production, curation and distribution of publications and content across digital and traditional channels.
They will develop expert knowledge of Kingston's brand positioning, value proposition and target audiences, as well as the undergraduate and postgraduate recruitment cycles.The PersonThe team's primary objectives are to maximise lead generation to achieve agreed student recruitment targets and good ROI.
This involves, but is not limited to: Managing the working relationships with our media buying agency and leading on the development of creative and campaign briefs, media buying and media production.Developing an engaging user experience that aligns to target audience needs and motivations, is informed by customer insight and is on time and within budget.Evaluating and tracking campaign effectiveness and developing KPIs that align to and support delivery of the above objectives.Coordinating the production and commissioning of content, including print, digital, out of home and rich media, ensuring all creative and content meets brand identity guidelines and institutional tone of voice.
General Due to the cyclical nature of the Student Recruitment and Admissions, all roles within the department will require flexibility, requiring staff to work evenings and/or weekends on occasions; there may also be some restrictions on the timing of annual leave.
Directorate/FunctionThe UniversityKingston University has launched a long-term strategy to deliver a progressive model of higher education founded on the sector-leading Future Skills campaign.
Called the Town House Strategy, after our internationally acclaimed, award-winning Town House building, the strategy will prepare students for the future world of work, increase the University's research and knowledge exchange, enhance our collaboration with local communities, business, and industry, strengthen our impact on policy and support the goal of building a more sustainable society and economy.The Student DirectorateThe wider directorate's key aim within the strategy is to deliver a seamless, high-quality experience for all current and future students to ensure they are "sought after", supporting their participation, attainment, and success before, during and after their time at Kingston.
This in turn will create a culture of high performance that is inclusive, innovative, ambitious and enterprising.