Market Research Manager - (9 Month Secondment/Fixed Term Contract)

Site Name: UK - London - New Oxford Street Posted Date: Nov 18 2024 Market Research Manager - (9 month Fixed Term Contract) GSK is currently hiring a Market Research Manager to support and challenge business decisions with robust primary market research insights.
You will be responsible for guiding, informing, and influencing strategic decisions relating to marketing strategy and tactics.
You need to be able to lead without authority to influence changes in strategic direction.
We are looking for someone who will be able to do this through the provision of comprehensive Market Research insights across the UK.
In this role, you will report to the Business Insights Director and will be responsible for co-developing with brand teams a market research plan using the most appropriate agencies and methodologies to meet business objectives .
We create a place where people can grow, be their best, be safe, and feel welcome, valued and included.
We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.
We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.
Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK In this role you will Ensure that market research "lives" and is acted upon by marketing.
Deliver analysis and recommendations to sales, marketing, government affairs, and the leadership team supporting insights into patient pathways, customer perceptions , behaviors , and outcomes.
Understand the business question and recommend an appropriate agency and type of market research which will best answer the question.
Project manage the plan, design, and implementation for market research projects to ensure all appropriate governance procedures have been followed.
Prioritize projects and manage the expectations of the business (at all levels) in terms of timelines and feasibility of requests.
Act as the point of contact for market research within the UK/ROI business for internal stakeholders and market research agencies.
Provide guidance to your matrix team members on project-related issues.
Ensure all market research is conducted within the appropriate internal and external guidelines and challenge the process to simplify and improve efficiency of market research Why you?
Basic Qualifications & Skills: We are looking for professionals with these required skills to achieve our goals: University degree in Business or Science Significant and varied experience working in Market Research in either a n agency or client-side environment Exposure or experience working in Market Research in an R&D, life sciences, pharmaceutical or other highly regulated industry Proven track record in commissioning and managing market research activity.
Good understanding of different types of market research approaches and how market research should be used within the commercial context.
Experience l eading and managing market research projects.
Preferred Qualifications & Skills: Please note the following skills are not necessary, just preferred, if you do not have them, please still apply : Market Research experience in Respiratory, Oncology, and Specialist diseases.
Closing Date for Applications - December 2 nd , 2024 (COB) Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above.
The information that you have provided in your cover letter and CV will be used to assess your application.
At GSK, we have bold ambitions for patients, aiming to positively impact the health of 2.5 billion people over the next 10 years.
R&D is committed to discovering and delivering transformational vaccines and medicines to prevent and change the course of disease.
Science and technology are coming together in a way they never have before, and we have strong tech-enabled capabilities that allow us to build a deeper understanding of the patient, human biology and disease mechanisms, and transform medical discovery.
We are revolutionising the way we do R&D.
We're uniting science, technology and talent to get ahead of disease together.
Find out more: Our approach to R&D .
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive.
We prevent and treat disease with vaccines, specialty and general medicines.
We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people.
While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive.
We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be.
A place where they can be themselves - feeling welcome, valued, and included.
Where they can keep growing and look after their wellbeing.
So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
As an Equal Opportunity Employer, we are open to all talent.
In the US, we also adhere to Affirmative Action principles.
This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
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If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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