I am working with a leading supplier within the Beauty industry and they are looking for an experienced Loyalty Marketing Manager to help launch and grow their new loyalty programme.
About the role In this key role you will be executing the clients Loyalty and CRM marketing strategy across their UK & European business securing programme delivery across all direct sales channels, with a focus on driving ongoing growth through their new loyalty programme.
This growth will be focused across the customer lifecycle (acquire, engage, retain), working closely with the data and digital marketing teams to continuously optimise their data insights, utilising their Loyalty & CRM platforms to create increasingly more relevant and personalised consumer engagement supporting sales growth and customer retention.
Key Responsibilities - Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales - Manage the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction - Perform in-depth target audience research and execute data-driven customer segmentation to ensure their loyalty programs are customized according to each audience segment - Develop and co-manage the annual business plan and roadmap for CRM focused on developing growth in order to exceed sales targets and KPIs - Ongoing optimisation of their Loyalty & CRM platforms to create increasingly more engaging comms, promos and experiences - Utilise insight, campaign analysis and existing customer feedback to optimise CRM plans, delivering positive campaign performance and greater customer retention/reactivation.
About you - Experience with CRM marketing campaigns, processes, tactics, and promotions planning and execution - Proven track record of developing and implementing customer strategy and segmentation programmes with evidence of commercial impact - Demonstrable experience and understanding of personalisation strategy - Experience gained within fast paced retail environment with experience of working with large complex customer data - Advanced knowledge of CRM tools for reporting, campaign management, marketing automation and personalisation - Experience with translating customer insights into successful loyalty strategies, business insight and real actions - Excellent communication, presentation, and project management skills This role is Hybrid - 3 days onsite, with 2 days WFH.