About Pfida Pfida is a leading Islamic fintech firm dedicated to providing financial solutions.
Our mission is to revolutionise the financial landscape by offering ethical, interest-free products that align with Islamic principles while meeting the needs of our diverse clientele.
Job Overview We are seeking a dynamic and results-driven Lead Generation Executive to join our team.
This role is critical in driving Pfida's growth by identifying, engaging, and converting potential customers through strategic campaigns and partnerships.
The ideal candidate will have experience in lead generation, digital marketing, and relationship management, with a passion for ethical finance and fintech innovation.
As a Lead Acquisition Executive, you will manage key initiatives such as SEO, influencer collaborations, paid media campaigns, and events to attract high-quality leads.
Your work will directly contribute to expanding Pfida's reach and impact in the financial services sector.
Key Responsibilities: SEO & Digital Presence :
Develop and implement SEO strategies to increase organic visibility and website traffic.
Conduct keyword research, optimise website content, and track performance metrics to ensure consistent growth.
Influencer Partnerships :
Identify and collaborate with influencers aligned with Pfida's values and target audience.
- Manage influencer relationships, campaigns, and performance tracking to maximise ROI.
Paid Media Campaigns :
Plan and execute paid media strategies across platforms such as Google Ads, Facebook, LinkedIn, and Instagram.
Monitor campaign performance and optimise for lead quality and cost efficiency.
Event Management :
Organise and participate in events, webinars, and community outreach programs to promote Pfida's products and services.
Ensure events align with Pfida's branding and lead acquisition goals.
Partnership Development :
Build and maintain relationships with strategic partners to expand Pfida's lead generation ecosystem.
Negotiate and implement partnership agreements to drive mutual growth.
Lead Nurturing & CRM Management :
Use CRM tools to track, manage, and nurture leads throughout the sales funnel.
Collaborate with the marketing and customer operations teams to ensure seamless onboarding and engagement.
Analytics & Reporting :
Analyse lead acquisition performance and provide regular reports to stakeholders.
Leverage data insights to refine strategies and improve conversion rates
What we can offer you · Competitive salary + attractive benefits package
· Training budget
· Flexible and hybrid working atmosphere
· Pension scheme
· 28-day holiday allowance plus Bank Holidays
· 4 duvet mornings per year
· 1 charity day
· Team activity events throughout the year
· Breakfast and lunch learning sessions in the office
· 100s of high street perks and discounts
· Medical benefits
· Electric car and bike scheme