Job Summary The Counter Manager is responsible for supporting the Brand in driving sales turnover and market share through the creation of a consumer focused culture. They are accountable for achieving this by:
Recruiting, leading, coaching and developing a highly engaged team to consistently deliver Brand expectations on sales and service, operations and product. Ensuring the Brand image is reflected through all Brand standards. Reviewing staffing rotas to ensure that staffing levels in all areas are in line with the counter to meet expected service levels. Communicating and reviewing daily/weekly targets, taking appropriate action where necessary. Ensuring team awareness of all additional sales avenues i.e. eventing, Omni and digital channels. Keeping up to date with competitor activities and missed opportunities. Effectively using and encouraging the team's use of social media, leveraging opportunities to drive the business, protect and enhance the Brand image. Delivering the Brand Strategy, ensuring the delivery of an effective local plan. Planning and implementing local marketing & events initiatives, aligned to Retailer activity. Using the Education Team strategy to ensure the team are up to date with product knowledge and skill sets enabling team members' success. Delivering excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mind-set and a surprise and delight culture. Being an Ambassador for the Brand – leading the way to ensure Brand values are represented and brought to life. Ensuring all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Sales & Education Manager where appropriate. Delivering Brand education via the digital tools and resources available to upskill Point of Sale teams. Delivering a consumer recruitment and retention strategy to grow a loyal consumer base. Developing and driving up to date knowledge of product with teams in order to ensure we deliver an industry leading experience and the product meets the consumer's needs. Team Management Demonstrating ELC leadership qualities acting as a role model at all times. Recruiting, inducting, retaining and developing high calibre team in line with Company processes. Ensuring all team members are aware of Company standards, Policies and Procedures that relate to their role. Developing talent and capabilities of the team, promoting a culture of development through coaching and feedback. Providing clear goals and expectations to help and support the team to achieve and maintain the required standard of conduct and job performance. Ensuring absence is managed according to the Company attendance policy. Identifying skills gaps and training needs of team, ensuring training is received utilising existing Company tools effectively. Communicating effectively with the team ensuring appropriate cascade of information and creating a culture of high engagement. Conducting performance reviews with the team, in line with Company guidelines to identify strengths and development needs. Operations Planning and communicating to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing). Reviewing retail standards on a daily basis and communicating Company expectations to the team to ensure standards are maintained. Ensuring deliveries, stock movements and associated administration are completed within agreed Company timeframes. Ensuring that all auditable processes and administration are actioned to Company guidelines. Ensuring all information requests are fulfilled accurately, within deadlines set. Minimising stock loss by ensuring all Company Security Policies and Procedures are implemented correctly. Creating and maintaining a safe working environment for consumers ensuring that all team members adhere to Company and Retailer Policies and Procedures. Ensuring that all team are aware of their health & safety responsibilities. Commerciality Managing daily replenishment, taking appropriate action where necessary. Maximising sales performance by utilising all commercial reports before making commercial decisions. Planning and communicating the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales. Identifying stock package issues, and taking corrective action. Effectively managing all promotions and discounts ensuring they are actioned in line with Company guidelines. Encouraging teams to identify trends and make suggestions to enhance product performance. Qualifications Essential Experience in a fast-paced retail and/or consumer facing environment. Ability to drive self-development. Supervisory experience. Commercial understanding and awareness of industry. Effective communication, organisational, prioritisation and delegation skills. Job: Retail - Store
Primary Location: GB-ENG-Reading
Job Type: Standard
Schedule: Full-time
Shift: Variable
Job Number: 2412430
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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