Head of Strategy - Sport Sponsorship and Partnerships About the Role: Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
Fuse is looking for a Head of Strategy to help shape our clients' investments in sport & entertainment.
We're looking for a rare strategic talent with significant experience in the sponsorship and partnerships space alongside a strong understanding of wider brand, media and marketing planning.
You'll be acting in a consultative capacity across our portfolio of clients, tasked with developing strategic and data-led business cases for brand's sponsorship investments, building rationales that contextualise sponsorship's effectiveness vs. other marketing activities; and advising on specific property or rights selection.
You'll be the de facto lead for new strategy briefs, bringing an innate understanding and appreciation for data-informed solutions while being curious enough to interrogate the wealth of insight resources we have at our disposal.
You'll play a key part in our agency planning process, working closely with colleagues and service verticals across the agency to create robust and compelling recommendations.
You'll understand brand lifecycles and how sponsorship can and should evolve to meet changing objectives; and you'll be compelled to bring innovation and modernity into your work as well as be at the forefront of the latest industry research and thinking.
About the Agency: Our late, great founder David Pinnington set Fuse up in 2008 in a way that completely disrupted the sponsorship agency landscape at the time - integrated into media, backed by data.
We are extremely proud that Fuse has since become one of the leading global agencies in the industry, allowing us to attract incredible clients and talent.
We work with our brand clients to deliver growth through the power of sport & entertainment marketing.
Our services cover strategy, brokering, planning & creative, rights consultancy, major events, PR, and measurement.
Fuse Ignite is our rights holder consultancy, building world class sponsorship propositions and providing go to market sales expertise across Omnicom and beyond.
Our work has won numerous awards, and our people are frequently recognised by the industry as top performers in their field.
We place high importance on our trusted relationships, sound moral judgement and good governance delivered through transparent processes.
Fuse has a team of 120 in our London HQ and 300 more in 16 offices across the world.
We work with clients including PepsiCo, Vodafone, Google, Philips, McDonald's, Uber, Nissan, British Gas, Enterprise Rent-a-Car, Jaguar Land Rover, Just Eat Takeaway, and Klarna.
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