Head Of Retention Marketing

- Develop and execute a comprehensive customer retention strategy, including LTV optimization, user experience enhancement, and customer journey mapping - Oversee retention marketing efforts, including email marketing and loyalty program management - Analyze customer data to identify opportunities for improving retention and engagement - Collaborate with cross-functional teams to ensure alignment of retention initiatives with overall business goals - Stay updated on industry trends and best practices in retention and loyalty programs Requirements - Proven experience in retention marketing and customer loyalty program management, preferably in the DTC or subscription industry - Strong understanding of customer behavior and segmentation, with a focus on driving customer lifetime value - Proficiency in English, with excellent written and verbal communication skills - Ability to work effectively in a part-time, freelance capacity, with availability for 20 hours per week in the CET timezone - Familiarity with e-commerce and direct-to-consumer business models, with a track record of driving retention and loyalty in these contexts