We are seeking a highly skilled and strategic Head of Public Relations & Comms to lead and manage the public relations efforts for our consortium of institutions teaching tertiary education (HND, Degrees to PHDs). The successful candidate will play a crucial role in enhancing the collective brand, reputation, and visibility of the group while supporting the individual institutions within it.
Strategic PR Planning: Develop and execute a comprehensive PR strategy aligned with the overarching mission and goals of the gedu group. Collaborate closely with senior leadership across member institutions to ensure consistent messaging and brand alignment. Media and Stakeholder Relations: Establish and nurture relationships with media outlets, journalists, and industry influencers to promote the achievements and initiatives of the gedu group. Serve as the primary point of contact for media inquiries, interview requests, and public appearances on behalf of the group. Brand Management: Lead efforts to maintain and enhance the group's brand identity and reputation in coordination with the branding guidelines of each member institution. Ensure uniform messaging and consistent branding across all communication channels. Crisis Communication: Develop and maintain a robust crisis communication plan that addresses potential challenges that may impact the reputation of the gedu group or its member institutions. Provide guidance and support in managing and mitigating PR crises effectively. Content Strategy and Development: Oversee the creation of compelling and engaging content that highlights the collective and individual accomplishments, research, and impact of the member institutions. Supervise the PR team in generating content for press releases, articles, blogs, social media, and other communication channels. Internal and External Collaboration: Foster collaboration and communication among the PR teams of member institutions to maximize collective efforts and share best practices. Work closely with internal stakeholders to identify and promote partnerships, collaborations, and initiatives that reflect the group's values and objectives. Budget Oversight: Develop and manage the PR department's budget, ensuring efficient allocation of resources for effective PR campaigns and initiatives. Monitor expenditures and provide regular financial reports to group leadership. Analytics and Reporting: Utilize data and analytics to measure the effectiveness of PR campaigns and provide actionable insights to improve strategies. Prepare regular reports on PR activities, media coverage, and the impact on the group's reputation. Minimum Requirements: Bachelor's degree in Public Relations, Communications, Journalism, or a related field. Master's degree preferred. Minimum of 6 years of progressive experience in public relations, with 4 years in a leadership or managerial role. Proven track record of developing and executing successful PR strategies for complex organizations, preferably in the education sector. Strong media relationships and a demonstrated ability to secure positive media coverage. Crisis communication and reputation management experience. Excellent written and verbal communication skills. Proficiency in PR and media monitoring tools. Strategic thinker with the ability to align PR efforts with the group's goals and values. Strong leadership and team management skills. Collaborative and adept at building relationships with diverse stakeholders. Familiarity with the higher education sector is a plus. The Head of PR will also be expected to demonstrate their commitment:
to gedu values and regulations, including equal opportunities policy. the gedu Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of gedu Environmental Policy. to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus. #LI-Onsite
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