Head of Performance Marketing - Crypto Digital Asset Management **£110,000 - £125,000 + Bonus + Benefits + Equity** About: Our client is at the vanguard of the UK cryptocurrency sector as a leading Digital Asset Manager.
Specializing in Market Making, Crypto Algorithmic Trading, and Institutional Investments, their aim is to revolutionize digital asset management through innovation, superior knowledge, and a steadfast commitment to excellence.
The Opportunity: We are in pursuit of a Head of Performance Marketing, a pivotal leadership position tasked with steering our clients brand's growth and visibility.
This role is ideal for a strategic, analytics-driven marketer proficient in marshalling teams towards achieving stellar results whilst having the know-how to drive marketing across high-end clients and institutions.
The Head of Performance Marketing you will need experience of marketing into High/Super-high Net worth individuals including: Qualified Investors Founders and Crypto Entrepreneurs Family Offices Wealth Managers Institutional Investors Key Responsibilities: Formulate and oversee the execution of top-tier performance marketing strategies, aiming for business expansion.
Pioneer robust digital marketing campaigns across a broad spectrum of channels, including SEM, SEO, social media, email marketing, and display advertising.
Harness the power of analytics and performance metrics to refine campaign strategies continuously, ensuring optimal ROI.
Drive the engagement strategy for digital platforms critical to the cryptocurrency community, such as Crypto Twitter and X.com Spaces.
Engage institutional entities such as DAOs, Family Offices, and Crypto Treasuries, crafting targeted communication strategies that enhance investment prospects.
Manage the marketing budget astutely, directing resources for the best returns and providing performance insights to stakeholders.
Inspire innovation within the team, keeping abreast of industry movements to identify and leverage marketing opportunities.
Lead, develop, and mentor a dynamic marketing team, promoting professional growth and aligning efforts with the company's overarching objectives.
Qualifications: Demonstrable success in performance marketing, with a particular emphasis on fintech or the cryptocurrency domain.
Expert analytical abilities, adept at data interpretation, spotting trends, and executing data-informed decisions.
Proficiency across various digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot).
Exceptional leadership and interpersonal skills, with a knack for motivating teams and fostering cross-level collaboration.
Comprehensive understanding of the cryptocurrency industry and its regulatory landscape.
A bachelor's degree in Marketing, Business, or a similar discipline, with an MBA or equivalent post-graduate qualification viewed favourably.
Please apply now with your latest CV to ******