active 9 hours ago Head of Marketing Actively looking Experienced digital marketing professional skilled in content creation, management, and executing strategies to grow audiences.
Crypto native passionate about blockchain technologies, eager to contribute to an innovative Web3 company.
I have worked at Opulous for the past three years, a company specialising in tokenising RWA the music industry offering copyright NFTs and innovative AI solutions.
Current Location: London, UK Languages: English Skills: Digital Marketing Social Media Content Marketing Content Creation Project Management Contact Me
Data Analytics Digital Marketing Content Marketing Partnerships Leadership
Key Achievements
Orchestrated and executed successful web3 platform launch marketing campaigns, generating nearly $1M in tokenized music copyright sales.
Achieved a 400% increase in social media followers on Opulous accounts, growing from 15K to 70K.
Expanded strategic partnerships with key blockchain partners, contributing to business growth.
Led the development of newsletters, ensuring timely delivery of valuable insights and updates to subscribers.
Responsibilities
Led a dynamic marketing team, fostering collaboration among content creators, community managers, designers, and support staff.
Implemented data-driven marketing strategies, maintaining a cohesive brand message.
Created and curated compelling content for Twitter, Telegram, LinkedIn, and other platforms, aligning with brand objectives.
Conducted social media consulting sessions with internal teams and stakeholders to foster creative ideas and implement effective campaign strategies.
Oversaw the production of written content for websites, blogs, marketing decks, and other formats to maintain a consistent brand voice.
Established close relationships with stakeholders to ensure support and trust in key marketing decisions and objectives.
Digital Marketing Social Media Content Marketing Project Management Leadership
Key Achievements
Played a pivotal role in the success of hundreds of digital marketing campaigns for priority artists, managing multiple global campaigns.
Led digital marketing strategy for hit singles, contributing to nearly 200 million Spotify streams.
Achieved substantial growth across Ditto Music's social media platforms, adding over 100K followers in three years.
Executed paid media campaigns across YouTube, Instagram, TikTok, and Snapchat, optimizing performance.
Responsibilities
Conducted impactful social media insight and consulting sessions, generating creative ideas and effective campaign strategies.
Collaborated with external partners on activations and influencer campaigns to enhance brand visibility.
Executed audits and 'health checks' on artists' digital profiles, ensuring consistency and optimization.
Prepared monthly analytics reports, assessing KPIs, and adjusting strategies to maximize engagement.
Spearheaded community management, establishing a consistent and available customer support ecosystem.
Bachelor's Degree, Popular Music By University of Liverpool
Bachelor's Degree, Popular Music By University of Liverpool September 2015 to May 2018(2 yrs 8 mos) Received First Class Honours.
Part of the excellence scholarship program.
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