Our client is a fast-growing Central London family attraction, launched in 2022, combining immersive entertainment with education.
A pioneering destination, it offers visitors the chance to experience the extraordinary in a fun, interactive, and thought-provoking way.
In high-growth mode, this innovative business is expanding rapidly, aiming to establish itself as a leading destination for families and curious minds seeking wonder, discovery, and unique experiences.
They are seeking a talented and experienced Head of Marketing or Marketing Director to lead their marketing strategy, drive brand growth, and play a pivotal role in their ambitious expansion plans.
The Marketing Director will oversee all marketing efforts, crafting and executing a multi-channel strategy to increase brand visibility, drive revenue growth, and solidify the attraction's reputation as a must-visit destination.
Reporting directly to the CEO, the successful candidate will spearhead marketing campaigns that resonate with diverse audiences and support the brand's high-growth trajectory, including planned expansion into new geographies in 2025.
Key Responsibilities: Strategic Planning Develop and execute a data-driven, multi-channel marketing strategy to grow D2C revenue and achieve growth objectives.
Lead marketing efforts for expansion into new markets, ensuring impactful launch campaigns.
Brand and Content Management Ensure all marketing activities align with the brand's identity and values, delivering a consistent tone of voice.
Oversee website optimisation to enhance user experience and increase conversion rates.
Drive strategic partnerships with brands, artists, and charities to amplify marketing efforts.
Digital Marketing Lead organic SEO efforts and collaborate with agencies on paid campaigns across platforms such as TikTok and Instagram.
Guide email marketing strategies and CRM initiatives to improve customer engagement and retention.
Monitor campaign performance using tools like GA4, HubSpot, and Power BI, providing actionable insights.
Affiliate and Influencer Marketing Build and execute influencer marketing strategies to broaden outreach and brand awareness.
Foster affiliate relationships and develop commercial partnerships with tourism boards and corporate partners.
What we are looking for: Proven experience in marketing leadership roles, ideally in family attractions, hospitality, or the visitor attraction sector.
Expertise in digital marketing, including social media, SEO, PPC, content marketing, and influencer campaigns.
Strong analytical and data-driven decision-making skills.
Exceptional communication and storytelling abilities, both written and visual.
Forward-thinking, culturally attuned mindset with a sharp eye for trends in entertainment and education.
Experience managing and growing teams, as well as collaborating with external agencies.
Entrepreneurial mindset, self-motivated, and resourceful in identifying opportunities for growth.
If you are excited by this opportunity and ready to make a meaningful impact, we'd love to hear from you.
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tml Partners – specialist marketing head-hunters.
Over 30 years of marketing recruitment expertise.
As we receive such a high volume of applications, regretfully we are only able to respond to successful candidates.
tml Partners is an equal opportunity employer and places a high value on the strength diverse talent brings.
We are open to all talent and ensure all candidates receive equal consideration for employment.
We do not discriminate on the basis of any protected characteristic, including age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other attribute protected under applicable law.
In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
We wish you the best of luck with your search.