Puig is a major player in the worldwide fashion and beauty industry.
We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness.
Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The OpportunityDr.
Barbara Sturm is seeking to appoint a Head of Marketing to join their Global Marketing Team.
What you'll get to doBrand marketing strategy: Support GM and MD in the creation of a global, customer-centric, omni-channel marketing strategy to drive the business' international growth ambitions and objectivesManage range architecture to maximise productivity at all points of sale and drive profitabilityPartner with the PD team to lead and shape both new and existing product proposition, USP, positioning and pricingDevelop global sampling initiatives and tool kitsWork closely with R&D on all claims (scientific and consumer) creating compelling consumer friendly communications and reason to believeCoordinate market insights, consumer insights, competitor mapping and benchmarking, highlighting gaps and opportunities for DBS globally and in key markets U.S. and U.K.Partner with Business Development to present strategies to local market teams, aligning them to the strategic vision, reviewing compliance, execution, and impactCalendar management: Work closely with the Marketing Director in the development of the global marcomms calendar to drive brand awareness, client engagement and maximise revenue growth.
Campaign planning: Develop impactful marketing strategies and campaigns focused on key moments across the annual calendar with a focus on storytelling, recruitment and retention of clients to drive sales as well as grow brand love.
Oversee all retail marketing for Dr. Barbara Sturm's 7 Spa & Boutique locations, implementing local strategies for each market as well as a global calendar across programming and events.
Work with internal and external stakeholders on content and new opportunities to drive awareness, repeat purchase and loyalty in our spas.
Partnerships: Responsible for end-to-end management of all partnerships and collaborations with a clear focus on re-enforcing brand values/associations, elevating brand visibility (owned and earned content), acquiring new audience and clients, and maximising commercial opportunity.
Events: Responsible for concepting and overseeing all brand level consumer-facing events/experiential.
Work closely with key market partners and external agencies to support best-in-class execution, creating memorable engaging moments for our community and clients, with a clear focus on re-enforcing brand values/associations, elevating brand visibility (owned and earned content), acquiring new audience and clients, and maximising commercial opportunity.
We'd love to meet you if you haveA minimum of 10 years' experience in global brand and product marketing within the beauty, luxury, or wellness sectorsSignificant experience of global skincare portfolio and category managementExceptional strategic orientation, leveraging insights and analytics, and an ability to build consensus around a strategic visionA natural relationship-builder with clear aptitude for working cross-functionally, across different departments and with local and regional teams, to eliminate silos and achieve aligned objectivesProven track record in driving brand awareness and building brand equityFinancially astute with significant experience of budget managementExcellent presentation, written and verbal communication skills, extremely organized and ability to prioritizeAction and results-oriented marketeer who thrives in a fast-paced and entrepreneurial cultureA few things you'll love about usAn entrepreneurial, creative and welcoming work cultureA range of learning and development opportunitiesAn international company with plenty of opportunities to growA competitive compensation & benefits package
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