Head of Global Marketing (Flexible Location - Europe, US, or China) The Company Shanghai ChemPartner Corporation, a leading global preclinical contract research organization (CRO) serving the pharmaceutical and biotechnology industries, is seeking a visionary Head of Global Marketing to lead our international expansion.
Job Overview Lead the global marketing charge and propel ChemPartner's brand recognition and market expansion worldwide.
Oversee all aspects of our global marketing initiatives, from brand management to market research, product positioning, and digital marketing.
Key Responsibilities Global Marketing Strategy & Brand Management: Develop and execute a comprehensive global marketing strategy to maximize brand awareness, drive growth across all markets, and ensure consistent brand messaging.
Market Insights & Campaign Leadership: Conduct competitive analysis and market research to identify trends and opportunities.
Design, manage, and optimize high-impact marketing campaigns across digital, social, and traditional channels.
Team Leadership & Collaboration: Lead, mentor, and inspire a global marketing team, fostering a collaborative culture.
Work closely with Sales, Product Development, and Regional Teams to align marketing efforts.
Performance & Measurement: Oversee the global marketing budget, ensuring ROI.
Establish KPIs and leverage analytics to measure campaign effectiveness and refine strategies.
Global Digital Marketing & PR: Drive innovative digital marketing strategies and oversee global PR initiatives to elevate brand visibility.
Develop strategic partnerships and manage relationships with media and PR agencies.
Qualifications Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree preferred.
Proven experience (15+ years) in global marketing, with at least 10 years in a leadership role.
At least 5 years experience in pharmaceutical and biotechnology Sectors.
Demonstrated success in building and executing global marketing strategies, ideally within the pharmaceutical or biotechnology industry, CRO experience is highly desirable.
Exceptional knowledge of digital marketing, brand management, and data-driven marketing practices.
Strong analytical skills with experience in using market research and data to drive strategic decisions.
Experience in establishing a team.
Exceptional leadership, communication, and project management skills.
Proven ability to work effectively in cross-functional, multicultural teams.
Flexibility to travel internationally as needed.
Why Join Us Shape the global marketing vision for a dynamic and growing organization with opportunities to lead international marketing initiatives.
Collaborate with talented professionals in an innovative, forward-thinking environment.
Competitive compensation and benefits package, with career growth opportunities on a global scale.