Wilmington Events are now recruiting for a Head of Events Marketing!
Head of Events Marketing – Hybrid Location: WeWork, Leadenhall Street, London, EC3A 3DE
Salary: £60,000 – £70,000 + 20% Bonus
Contract Type: Permanent, Full Time
What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Additional Holiday Purchase, Health Cash Plan, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers, and Access to Wellbeing Resources!
Why Do We Want You? We are seeking an experienced and dynamic Head of Events Marketing to join the Wilmington Events team, part of Wilmington plc.
You will play a pivotal role in shaping our events marketing strategy, managing a small but high-performing team, and driving the success of our portfolio of conferences, awards, and webinars across the globe.
If you have extensive experience in events marketing, proven leadership capabilities, and a passion for creating impactful, bespoke campaigns, this could be your next exciting challenge.
Job Purpose, Tasks, and Responsibilities You will be responsible for: Developing and managing tactical marketing activities to exceed revenue targets, KPIs, and performance benchmarks across our events and marketing solutions business.Leading the planning, execution, and optimisation of multi-channel marketing campaigns for a portfolio of global events.Managing the events marketing team, currently consisting of a Marketing Manager/Senior Marketing Executive and a Marketing Executive, inspiring and coaching them to deliver high performance.Managing marketing budgets for each event, ensuring cost-efficiency and flagging any potential overspend to senior management.Creating bespoke event brands and strategies that set us apart from competitors, aligning with our three-year growth plan.Building and maintaining strong relationships with internal stakeholders, suppliers, and external partners.Establishing best practices across marketing channels, including social media, media partnerships, advertising, and data management.Analysing marketing activity and attendee acquisition to provide actionable insights and recommendations.Overseeing all on-site marketing deliverables, such as branding, social media, photography, and videography.Supporting the overall growth strategy of Wilmington Events by launching new event formats, exploring new geographies, and contributing to business development plans.Reporting key KPIs and campaign performance to senior leadership, ensuring alignment with business objectives.What We're Looking For To be successful in this role, you must have: Proven line management experience, with a focus on team development.Extensive experience in events marketing, covering both conferences and awards.Strong skills in planning and executing multi-channel campaigns that drive attendee acquisition and revenue growth.Advanced knowledge of marketing tools and platforms, including CRM systems like Salesforce.A creative and analytical mindset, with the ability to work autonomously and collaboratively.Exceptional stakeholder management skills, with the ability to build trust and credibility across the business.To be successful in this role, it would be great if you have: Experience in the Governance, Risk, and Compliance (GRC) sector.A background in global event management.We know it's not a skill, but the successful candidate must have permission to work in the role's location by the start of their employment.
About Us Wilmington Events, part of Wilmington plc, is a specialist provider of events in the global Governance, Risk, and Compliance sector.
With an ambitious three-year growth plan, we're expanding our portfolio of conferences, awards, and webinars, delivering impactful experiences in locations such as London, Miami, Singapore, and New York.
Registered Office: 36B Speirs Wharf, Port Dundas, Glasgow, G4 9TG
Company Reg No.
- SC372990 | VAT Reg No.
- GB986160980
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