Head Of Digital -Web And Seo

Hello, we're Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We're a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We're a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.
The website is often the first interaction someone will have with the Starling brand. As Head of Digital - Web & SEO you will be responsible for ensuring that this interaction for a prospective customer brings the delightful Starling banking experience to life so that they have a clear understanding of our product offering and how it can serve their needs. For existing customers you will be ensuring we meet their needs from a support perspective - whether that's finding product information or help content to answer their query. You will lead a multi-skilled team - caring about how the brand and product proposition leads to conversion, that existing customers are supported with information that meets their needs, and that organic search and acquisition opportunities are maximised.
The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, and discovering to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.
What you'll be doing:StrategySetting the strategy for organic customer growth through the website by:Defining the vision and setting out the roadmap for the website to be best-in-classSetting the SEO strategy to increase the visibility of the website in search results, as well as optimising for click-through trafficContent managementYou and your team will be responsible for managing and updating content from all areas of the bank, to support existing as well as new customersPublishing content to meet our legal and regulatory requirementsWork with the in-house Studio team and subject matter experts to define and maintain a consistent tone of voice and visual identity across the websiteProduce new content and optimise existing content to support the product and brand growth ambitionsSEOWork with the SEO Manager in your team to:Create new content and optimise existing content to target search demand opportunitiesMake technical SEO optimisationsEnsure the overall site health is maintainedExecute the SEO strategyData and insightsAnalysing, measuring and reporting on performance across all the areas you will cover and identifying learnings, and areas of opportunityProactively identifying opportunities to generate, capture and convert demand through the channels you leadPlanning conversion optimisation and user tests with the Optimisation teamCarry out research, user testing, and analyse internal data to discover audience insights that will shape the strategyConduct competitor analysis to provide context to performance and influence the strategyProject managementBe comfortable with working at pace and in an agile environment, to adapt to business priorities and the rate of product developmentsAligning with the wider Marketing leaders to set out prioritiesYou'll be part of a wider team and work closely with brand, product marketing, channel owners, web engineering and studioBuild a strong network across the bank and work closely with teams such as; product, banking, data, compliance, legal, operations and customer serviceEnsure that content is published and projects are run efficiently and effectivelyWeb development and maintenanceWork with the web engineering team to oversee the workflow of all requirements and ensure it's aligned to business prioritiesWorking closely with the web engineering team and studio team to deliver web projectsEnsure the website meets the accessibility needs of a wide audienceManage process workflows and look for opportunities to improve ways of workingManage tagging and tracking using Google Tag ManagerChannel coverageStarling owned websitesOrganic searchReview sitesOrganic YouTube with the Social TeamGoogle My BusinessQualificationsExperience managing a team, including goal setting and performance managementStrong communication and active listening skillsCan balance strategic vision with tactical deliveryEnjoy working in a fast-paced environmentWilling to be hands-onPrevious experience within financial services or a regulated environment would be beneficialProject management skillsStrong analytical skillsExperience with SEO and analytics tools such as SEMrush, Google Search Console, Matomo, GA4, Looker, AppTweakExperience in SEO and website managementStrong technical SEO skills beneficialSome experience in web development is beneficial, but not essentialBenefits25 days holiday (plus take your public holiday allowance whenever works best for you)An extra day's holiday for your birthdayAnnual leave is increased with length of service, and you can choose to buy or sell up to five extra days off16 hours paid volunteering time a yearSalary sacrifice, company enhanced pension schemeLife insurance at 4x your salary & group income protectionPrivate Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and PelotonGenerous family-friendly policiesIncentivised refer a friend schemePerkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perksAccess to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasingAbout Us You may be put off applying for a role because you don't tick every box. Forget that! While we can't accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren't sure if you're 100% there yet, get in touch anyway.
We're on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we're proud to bring together people of all backgrounds and experiences who love working together to solve problems.
Starling Bank is an equal opportunity employer, and we're proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
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