Head of Digital Communications, External RelationsJob reference number: 047438
Contract type: Permanent
Closing date: 20/01/25 at 23:59
Interview Date: week commencing 10th Feb 25 (exact dates TBC)
Salary: £89,041 per annum
Grade: 13
About the role
Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities.
The work of the directorate's teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.
This role is an exciting opportunity to lead the GLA's Digital Communications Team, providing digital communications advice and services to the Mayor of London, Mayoral Directors, Mayoral Head of Digital, the Deputy Mayors, advisors, and senior GLA officers.
You will have overall responsibility for implementing the strategic vision of the Mayor's Office and the digital communications strategy for the Mayor of London within the External Relations department.
Principal accountabilities Reporting to the Assistant Director of External Relations, lead a team of 15+ staff to deliver timely, impactful proactive and reactive digital communications content.
Act as the lead officer in the daily Mayoral communications planning meeting and in strategic comms planning meetings with Deputy Mayors.Working in partnership with the Mayoral Director for Communications, the Mayoral Head of Digital, and the Mayor's Office to provide strategic leadership on digital strategy and communications across the full range of Mayoral responsibilities and priorities, advise on new communications developments and strategies and give guidance on best practice.Lead the delivery of work across various digital communications mediums, including (but not limited to) the below, to ensure effective and efficient communication with the public and stakeholders:
a.
Short and longform copywritingb.
Short and longform video / filmc.
Static content development (graphics, carousels, statements)d.
Email (longform Mayoral messages, newsletters)e.
In-house digital / programmatic advertisingPlay a key role as part of the External Relations leadership team ensuring that all opportunities to use digital communications channels to engage the public in our work, or to keep them up to date on important information, are leveraged as part of all proactive multi-channel communications/marketing campaigns.Lead on the planning and delivery of urgent digital communications needs in City Hall's response to a major incident, and any necessary work in relation to London's preparedness.
Coordinate an effective and efficient digital communications response to a major or catastrophic incident affecting London, including close liaison with the Mayor's Office, London Resilience, police and other emergency services and the GLA group.Manage staff and resources allocated to the job in accordance with the GLA's policies, realising the benefits of a flexible approach to work, and participating in corporate groups and project teams.Realise the benefits of London's diversity by promoting and enabling equality of opportunities and promoting the diverse needs and aspirations of London's communities.Person specification In-depth knowledge of and experience of working at a senior strategic and political level in a complex and high-profile organisation, coupled with a high-level understanding, appreciation and capability of operating within a high profile and political environment.Robust strategic communications judgement and a full understanding of the political context in which the GLA works, as you will have high visibility with the Mayor and their team leading on key priority issues.Deep expertise in:
• Social media strategy and delivery
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