Head of CRM – 12 month Fixed Term Contract £60k - £70k Hybrid working – 2 days in the office and 3 remote Manchester City Centre Fantastic benefits including 28 days holiday +BH's Forward Role are working with an award-winning, international, e-commerce and subscription business to recruit a Head of CRM for a 12-month FTC.
This is more than a typical CRM role – you'll: Lead and develop a talented CRM team of 3.
Own the full CRM function & CRM strategy for the customer lifecycle.
Shape retention and loyalty strategies with data-driven insights.
Sit on the Senior Management Team, influencing how the business runs & grows.
What's unique here?
A test and learn ethos with autonomy and agility – you'll make a real impact, fast!
A collaborative culture that's big on career development.
Always investing in the latest tech and cutting-edge tools.
This a brilliant opportunity to make a difference in a high growth, ambitious, innovative business working towards becoming a global brand.
If you're experienced in CRM leadership and retention strategies, read on!
Responsibilities: Develop and implement a comprehensive CRM strategy aligned with the company's overall business objectives.
Oversee the selection, implementation, and ongoing management of the CRM system.
Identify and segment customer groups to tailor marketing campaigns and personalised experiences.
Create and optimise customer journeys across multiple channels to enhance customer satisfaction.
Analyse customer data to identify trends, opportunities, and areas for improvement.
Lead the planning, execution, and analysis of targeted marketing campaigns.
Develop, and lead a high-performing CRM team.
Establish key performance indicators (KPIs) and track the success of CRM initiatives.
Collaborate with cross-functional teams in both the UK and US to ensure a seamless customer experience.
Stay up to date with the latest CRM trends and technologies, and explore innovative solutions.
What You'll Need: 5+ years' experience in CRM leadership roles, ideally in a B2C environment.
Strong understanding of CRM principles, methodologies, and best practices.
Expertise in CRM / Customer Engagement systems (Braze would be a plus!).
Excellent analytical skills and data-driven decision-making abilities.
Strong project management and organisational skills.
Excellent communication and interpersonal skills.
Ability to lead and motivate teams.
A passion for customer experience and a customer-centric mindset.