PurposeAn opportunity has arisen for a Head Of Brand to join our UK Marketing team and lead one of our Power Brands.Our Power Brands (Richmond and Fridge Raiders) have been on a transformational journey over the past 5 years, diversifying into new categories, evolving their positioning, and strengthening their brand equity.
In fact, they have grown +124% and recruited 1.6m new consumers during this time!However, the future is even more exciting, as Richmond and Fridge Raiders form a key part of the Pilgrim's Europe growth strategy, and this is where you come in.You'll have full end-to-end ownership for one of our Power Brands, so we want you to treat it like your own business, proactively identifying ways to drive growth, owning the commercial and in-market results, and ensuring all initiatives are executed to a consistently high standard.
As a result, we're looking for someone who will partner with and inspire our agencies and cross-functional teams to achieve our long-term aspirations.
Not only that, but you'll need to coach your direct reports to achieve their goals, so you'll be naturally people-oriented and values-led.Our Brand teams sit at the heart of our business, so you'll work with a range of different stakeholders in a variety of functions, as well as our agency partners, collaborating with them to ensure we activate in the market with a bang.This is a fantastic opportunity to shape the future of one of the most iconic brands in FMCG Food, to build a high-performing team, and contribute to the next chapter of Pilgrim's Europe.Key AccountabilitiesCreate Compelling Consumer Change PlansSet the long-term strategic direction for the Power Brand, ensuring it delivers sustainable commercial growth, and that all initiatives ladder-up to itDevelopment of Excellent ActivationOwn the overall brand activation plan, ensuring we put sufficient firepower behind our Big Bets, and coaching the team to develop impactful campaigns to a high standardDevelopment of Big, Bold InnovationLead the Innovation agenda on the Power Brand, ensuring we build and execute consumer-led pipelines, which offer competitive advantage for our businessManage our Brand Portfolio ProfitablyOwn the P&L and in-market performance for the Power Brand, ensuring we deliver against agreed KPIs, and identifying course-corrective action as neededDevelopment of the best Talent:Line management of the Marketing and Innovation teams on the Power Brand, coaching and guiding individuals to deliver against agreed priorities and career aspirations.Skills & Knowledge Leadership:Plans, organises and prioritises to ensure activities are delivered on time and to a high standardSets direction for the team, ensuring people are inspired and setup to deliver against thisProactively aligns key stakeholders in a clear and timely fashionCollaboration and teamwork:Builds strong and trusted relationships with internal and external stakeholdersGalvanizes internal and external stakeholders behind initiatives, inspiring others to follow themAlways operates in a values-led way, consistently acting with integrityStrategic thinking:Identifies actionable insights for the brand to capitalise onDefines and prioritizes the "jobs to be done" on the brand, and lines-up the right resources against theseConsistently refers to the strategy when making decisions and communicating to stakeholders.