HEAD OF BRAND & MARKETING
Reporting To – Frans Kobus, Managing Director
Location – Big Penny Social, London E17
ABOUT BIG PENNY
Big Penny is a community and event hospitality company based in Walthamstow.
Our flagship venue, Big Penny Social, embodies everything we are about.
It's a pub, arts centre and town square rolled into one - a huge building that brings friends, family and the community together.
Open every day for a pint or a pizza, there's always something going on thanks to our programme of entertainment and events; from markets to comedy, live music, parties, and everything in between.
We're growing with exciting plans for expansion in 2025!
WHO WE ARE LOOKING FOR
We're looking for a highly creative, hands-on Brand and Marketing leader to join our team as Head of Brand & Marketing at Big Penny.
You'll shape our story during an exciting period of growth, heading marketing strategies across all areas of the business – including events programming, our incredible range of food and drinks, all our venues and the launch of exciting new projects such as the two new spaces we're opening at BPS in 2025.
As well as leading our small but talented marketing team, this role combines creative leadership with data-driven decision-making to develop venue awareness, increase guest visits and enhance community engagement.
WHAT YOU'LL BE RESPONSIBLE FOR Strategic LeadershipDevelop and implement our marketing & brand strategies, ensuring they reflect Big Penny's unique voice and missionCreate and manage marketing budgets that make every penny countBuild measurement frameworks to track our success and guide future decisionsMarketing & CommunicationsDirect and deliver multichannel marketing campaigns that bring to life our brand, venues and diverse programme of eventsLead and develop our content strategy across digital platforms, including website and social mediaDevelop and maintain our tone of voice, ensuring that it's consistent in all communications.
Ensure the team nurtures relationships with media partners and creative collaboratorsBrand ManagementDevelop Big Penny's brand identity, ensuring it remains unique, authentic and consistentCreate compelling storytelling that celebrates our work and illustrates our role in the communityMaintain and progress our brand guidelines that keep us consistent but not rigidManaging the TeamLine manages the marketing manager and social media managerDevelop and manage a pool of agencies and freelancersVenue & Product MarketingLead the marketing strategy for our different revenue streams, including events, F&B, and private hire.Oversee the launch campaign for our new Games Hall (April 2025) followed by the new events space (Summer '26)Develop in-venue marketing materials that enhance the guest experience and drive salesPrivate Hire MarketingBuild awareness of our spaces among key target agenciesDevelop sector-specific marketing campaigns for different types of private hire clientsCreate compelling content showcasing our spaces' versatility and unique featuresWHAT FUTURE SUCCESS LOOKS LIKE Bringing the Big Penny brand to life through a coherent, well executed marketing strategy.Bringing more guests to Big Penny Social, visiting more regularlyStrengthening Big Penny's reputation within the private hire, events and hospitality sectorOur goals being delivered within agreed budget and timelinesBPS thriving at the heart of the local communityBACKGROUND & EXPERIENCE 7+ years of creative brand and marketing experience, including team leadershipProven track record in developing and executing strong and unique brandsOmnichannel marketing experience across all platformsExperience in hospitality, venue, culture or entertainment marketing preferableStrong understanding of digital marketing and analyticsUnderstanding of the competitive socialising sector is a plusExperience managing marketing budgets and small teamsDESIRED SKILLS AND ATTRIBUTES A natural storyteller with excellent communication skillsStrategic thinker who can also roll up their sleevesStrong project management abilitiesAbility to manage creative process through a combination of internal and external resourcesExperienced in working with external agenciesExpertise in both B2C and B2B marketingUnderstanding of London's hospitality and events landscapeTHE PACKAGE
A competitive package is on offer for the right candidate with a pro-rated benefits of an annual salary of up to £65,000 dependent on experience, plus pension contributions as well as a discretionary annual bonus, 20 days holiday, flexible working, enhanced parental leave and a wide variety of diverse community events in which you can get involved every day.
WORKING HOURS
Standard office days are Monday to Friday, with one day per week permitted to work from home (excluding Thursdays).
Occasionally, you may be required to work the odd evening or weekend to meet your areas of responsibility, and we recognise that this flexibility may be required both ways.
Any hours worked outside regular hours will be given back in Time of in Lieu.
BIG PENNY VALUES
Big Penny exists to enrich society by providing places for people to come together and community spirit to come alive.
We're a place people feel they belong; we believe in the importance of human connection.
Our shared values guide our actions:
Connection – Make People Feel Like They BelongDiscovery – Learn Something New Every DayFun – Positivity Spreads Positivity; We Spread OursCommunity – Get InvolvedIf you think this is you, please apply and add a covering letter telling us why you could be our Head of Brand and Marketing!
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