Head Of Brand - 12M Ftc

Details of the offer

Location: London, 2 days a week in the office
Team: Brand Strategy & Management
Experience: Senior
Working pattern: Full-Time
Reporting to: Alice Tendler - Brand & Marketing Director
Sponsorship: Unfortunately, we are unable to offer sponsorship for this role.
This role in 3 words: Strategic, Creative, Change-maker
Top 3 qualities for this role: Meticulous, Diplomatic, Empathetic
In the words of the team, you should leave your current role for this one because… "You're after an exciting new challenge helping to manage and evolve one of the UK's largest green energy companies at a crucial time for customers and the planet. We're a small team that makes a big impact, and you'd play a key role in delivering the OVO brand."
Where you'll work: At OVO, we understand that a one size fits all approach doesn't work for everyone. That's why we created the OVO Way of Flexibility. All our roles are hub based (Bristol, Glasgow or London), providing a dedicated space for collaboration, connection and teamwork. You'll also have the flexibility to work from home. Due to the nature of this role, we require London-based candidates.
Teamworking for the planet Everything we do here spins around Plan Zero. So, naturally, the team you'll be joining plays a gigantic role in making that happen. Here's how:
Our Brand Strategy & Management team are responsible for creating the frameworks for our brand - think brand and product positioning, naming and guidelines - and helping teams execute these across a complex and large real estate via brand toolkits, brand management and partnership with our Creative Studio. Ultimately helping the business work towards our common goal - making energy better for people and the planet.
This role in a nutshell: As our current Head of Brand heads off on maternity leave, we're looking for an experienced and effective brand leader to step in and help steer the ship. Reporting into our Director of Brand and Marketing, you'll work highly independently and cross-functionally - regularly interfacing with our Creative Studio, other departments and our agency partners.
Your key outcomes will be: Brand Strategy Ownership of our Brand Architecture, working closely with senior leadership to ensure the rapid pace of proposition development is structured in a way that works for our customers.Ownership of our overarching Brand Strategy, making sure it's fit for purpose & known across the business.Accountable for naming & positioning of propositions.Responsible for developing our annual Corporate Affairs Brand & Marketing strategy.Ownership of our design target audience definition and literature in partnership with our Insights team.Accountable for creative strategy support for our Creative Studio on larger, more complex creative asks.Brand Management Accountable for maintenance and development of our brand guidelines.Accountable for our brand toolkit being fit for purpose.Accountable for our overall creative direction.Accountable for Brand Management across the business.Accountable for trademark & domain infringement management.Team Management Leading our high performing Brand Strategy & Management team of five.Accountability for our Brand Strategy & Management Budget.Accountable for Team roadmaps and communication of focus to stakeholders.You'll be a successful Head of Brand here at OVO if you… Know the fundamentals of Brand building like the back of your hand.Enjoy interfacing with large numbers of stakeholders.Take joy in creative development, working closely with agencies, designers and copywriters.Have strong experience in managing a brand across large and complex B2C organisations.Work best when you're trusted by leadership to get things done.Have the drive to build a best-in-class brand.Let's talk about what's in it for you We'll pay you between £85,230 and £112,000, depending on your specific skills and experience. You'll be eligible for an on-target bonus of 15%. We have one OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal.
For starters, you'll get 34 days of holiday (including bank holidays). For your health: With benefits like a healthcare cash plan or private medical insurance depending on your career level.
For your wellbeing: With gym membership, gadget, travel and cyber insurance, workplace ISA, will writing services, DNA testing, dental insurance, and more.
For your lifestyle: With extra holiday buying, discount dining, culture cards, tech loans, and supporting your favourite charities with give-as-you-earn donations.
For your home: Get up to £400 off any OVO Energy plan (when you pay by Direct Debit), plus personal carbon offsetting and great discounts on smart thermostats and EV chargers.
For your commute: Nab a great deal on ultra-low emission car leasing, plus our cycle to work scheme and public transport season ticket loans.
For your Belonging: To find better ways to support our people, we need to listen to each other's experiences and find ways to build a truly inclusive and diverse workplace.
Oh, and one last thing... If you have any additional requirements, there's a space to let us know on the application form; we want to make the process as easy and comfortable for you as possible.
DEPARTMENTCommercial, Communications, Brand & Marketing
LOCATIONLondon
Job detailsDEPARTMENTCommercial, Communications, Brand & Marketing

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