Head of Audience and Strategy
Head of Audience and StrategyApply locations: Stratford (2 Redman Place)
Time type: Full time
Posted on: Posted 2 Days Ago
Time left to apply: End Date: January 15, 2025 (5 days left to apply)
Job requisition id: R030225
Purposeful vision.
Ambitious strategies.
Personalised experiences for all.Head of Audience Strategy £85,000 - £90,000 plus benefits
Reports to: Director of Audience Strategy and Innovation
Directorate: Marketing, Fundraising & Engagement
Contract: Permanent
Hours: Full time 35 hours per week
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: 14th January 2024 23:55
This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment.
At Cancer Research UK, we exist to beat cancer. CRUK has a bold long-term strategy and transformational 3-year plan which will see the charity improve its impact, engagement and income.
A key pillar of this plan is the Engage Transformation Programme which will allow us to understand our supporters', volunteers' and information seekers' needs and motivations and allow us to personalise their experience, through the use of enhanced data and digital capability, and so becoming truly an audience-centred organisation.
We are now looking for a Head of Audience & Strategy to be accountable for leading the development of a supporter-led mass audience strategy that drives sustainable contribution growth over the long-term.
What will I be doing?Develop and maintain an ambitious mass audience strategy that drives sustainable contribution growth over the long-term.Lead strategy development projects across Marketing, Fundraising and Engagement (MFE) in areas of critical priority and establish standardised ways of developing, implementing and assessing strategy.Lead the effective implementation of the overall strategy through the annual and quarterly planning processes with the support of the Planning & Change Lead.Inform and influence MFE quarterly business performance reviews to drive alignment with the audience strategy.Drive an outward looking culture, utilising market and audience trends to identify opportunities and risks to the successful delivery of the audience strategy.Build a high performing strategy team, fostering audience centricity, innovation and accountability.What are you looking for?Strategic thinker with proven experience of developing audience-led strategies.Experience or understanding of delivering strategy within the charity sector.An independent thinker, able and willing to challenge the status quo.Ability to effectively inspire and lead a team working across a range of projects for multiple customers.Ability to deal with and lead through ambiguity and to navigate new territory.Capacity to work flexibly and be comfortable in a rapidly changing working environment.Excellent stakeholder and relationship management skills.Our organisation values are designed to guide all that we do.
Bold: Act with ambition, courage and determination.
Credible: Act with rigour and professionalism.
Human: Act to have a positive impact on people.
Together: Act inclusively and collaboratively.
If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you.
What will I gain?We create a working environment that supports your wellbeing and provide a generous benefits package.
How do I apply?We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion.
For more information on this career opportunity please visit our website or contact us at ******.
Our vision is to create a charity where everyone feels like they belong, benefits from and participates in the work we do.
About UsAs the world's largest independent cancer research charity, we conduct research into the prevention, diagnosis and treatment of the disease.
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