Growth Marketing Lead Men's Health ??? £75,000-£95,000 + shares London - 3 days a week in the office I am currently working with a men's health & wellness brand.
They're changing how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, and a community to help.
After a $30 million Series A round, we are on a mission to build one of the most impactful teams in the healthcare space
The role: To help drive growth for a key category in the business.
Responsibilities: Lead growth across one of our key categories, across multiple channels (Performance, Content, SEO, Influencer) Take ownership of performance within your projects and campaigns, analysing data, exploring new opportunities, implementing tests and making ongoing optimisations.
The idea for this role is that you will move into managing growth holistically for one of our major categories Own the delivery of an ambitious content plan from a Growth perspective, to improve SEO.
This includes hiring and managing freelance content producers where relevant, and collaborating with our Clinical team to make sure all content is medically reviewed for accuracy.
Ideate test hypothesis within the channels that you participate in - landing pages, creative, ad copy, bid strategies, pricing etc.
Ideate and create performance creative briefs for paid social channels.
Test and own new channels that we don't currently invest in.
Forecast spend and acquisition volume within your areas of responsibility.
Manage budgets to drive maximum returns for the business, in line with target KPIs.
Stay up to date with updates to advertising platforms and industry trends, sharing your learnings with the wider team.
Build, manage and execute tests from performance roadmaps Collaborate with the rest of the UK, the category manager, the product manager to understand our customer's needs & behaviours and to translate these insights into landing page tests, creative tests, new channel tests etc.
Build relationships with external vendors (e.g.
Google, Meta, Podcast, TikTok etc.)
to understand best practice, new features and campaign improvement opportunities.
Ideal experience: Understands a wide variety of digital marketing channels and how they all fit into the overall marketing mix e.g.
SEO, performance, content etc.
Ideally has experience of marketing to a demographic over the age of 40 or within health/similar D2C proposition Strong attention to detail, you don't cut corners and take pride and care in your work.
You understand that mistakes are part of the process but you own and learn from them.
You are highly motivated to get stuff done and try new things.
We will need to iterate quickly in this new category, and work at a high pace.
Benefits: Generous stock option plan A fun and friendly working environment with sharp and motivated co-workers £400 per year learning and development budget with Learnerbly Wellness and gym benefit with Gympass Annual company retreat - this year we went to Barcelona for 3 days.
25 days holidays and generous parental leave & flexible working policies A growing team with plenty of opportunities for progression Private healthcare plan Join in the early stages of one of the most promising start-ups in the health & wellness space Please apply using the link below.