Job Title: Global Head of Growth Marketing & Brand B2C Aspire Executive Lounges Location: UK Remote / Hybrid some Global Travel Reporting to: VP Commercial & Product Company Overview Do you want to be at the forefront of one of the most exciting and fastest growing sectors in Travel & Hospitality?
Do you have a passion for delivering world class guest experience, leading hospitality teams and a track record of delivering outstanding NPS & commercial results ?We are Aspire Executive Airport Lounges, the hospitality division of Swissport one the world's largest Aviation support services business.
With more than 35years of ward winning airport hospitality experience, we are Europe's number one, and the world's number two brand of premium airport lounge.
In 2023 we served over 5.2 million customers worldwide.
We operate 80+ lounges at 40 airports in 19 countries, that's over 14,000 guests every day, and we are growing .The market is in strong growth (17% CAGR and predicted to grow from $4b to $8b by 2029).
We are at the forefront of this growth and investing heavily in our strategy, technology, team & pipeline to maintain our market leading proposition .
Aspire Executive Lounges is the number one brand in UK, Europe and Australia and No 2 globally… and growing fast.
Our ambition is to the be the best, not the biggest – starting with guest experienc e. We deliver outstanding customer experiences, bringing sophistication to everyday travel, delivering our brand promise of 'the perfect star t'.
Job Sum maryBe the go-to person to ensure that every piece of communication, every touchpoint, every interaction is not only presented correctly, but is reflective of our overall brand et hos.This role will involve collaborating with colleagues in design, digital and operations and working across the globe on a variety of media channels including print, digital and 'at-locati on'.We are looking for someone who is creative and detail orientated; who is confident dealing with multiple campaigns simultaneously whilst developing a consistent, rounded and well considered brand mess age.
Job Responsibil ities:Brand Management & Evol ution:Define and develop the Brand Strategy for Aspire Executive L oungesAct as brand guardian; Lead the strategic development and evolution of the Aspire Lounges brand across global ma rkets.Own, create and develop Brand governance document ation.Ensure consistent brand messaging, visual identity, and tone across all customer touchpoints, at-location (in lounge) and onlineConduct market research to identify brand positioning opportunities and partne rshipsWork closely with Head of B2B Growth and Insight to advise on consumer trends, stay ahead of the curve and drive continuous brand growth and differenti ation.
C reationOversee the creation of marketing materials such as at-location collateral, digital marketing campaigns, sales collateral – aiming for consistency each and ever y time.Assess, source and plan relevant participation in trade shows and conf erencesOwn the look, feel and tone-of-voice of the Aspire brand across all digital and traditional media as well as in lounge.
Marketing Strategy & Ex ecution:Leading our drive towards and positioning us as a out-and-out direct-to-consumer brand, adjusting our customer mix and drastically increasing our B2C customer base over 12 – 24 months.Focus on and increase awareness of our brand, ensuring consumers are educated in our product offering, ensuring we are perceived as an accessible/dependabl e brand.Work cross functionally with the Head of E-Commerce to create and develop content and media for our e-commerce website, as well as collaborating on acquisition marketing campaigns through a variety of digital c hannels.Own and initiate awareness campaigns across a variety of traditional and, in collaboration with the Head of Digital & Ecommerce, digital media and pl atforms.With the Head of Digital & Ecommerce, collaborate and develop a planned marketing calendar for Aspire Executive Lounges.Working with Head of B2B marketing, Growth and Insight to develop understanding of c ustomer.Lead the way in enhancing brand stickiness and developing a loyal customer base; Understand customer, deliver relevant content, foster deep connections and ensure Aspire Lounges appeal to the right target au diences.Develop and execute multi-channel marketing strategies aimed at increasing brand awareness, driving customer acquisition, and maximizing lounge oc cupancy.Manage the marketing budget to optimize return on investment and align efforts with busines s goals.Work closely with sales, operations, and commercial teams to support revenue growth and ensure marketing strategies reflect business pri orities.Oversee digital marketing efforts, including content creation, social media campaigns, paid advertising, and SEO/SEM to maximize digital p resence.
Loyalty & Retention Programs:Manage our customer loyalty program; Strengthen relationships with frequent travellers, enhance customer retention and drive repea t visits.Develop personalized marketing strategies to increase customer lifetime value and improve the overall customer ex perience.Use customer insights, analytics, and feedback to refine loyalty initiatives and improve guest sati sfaction.
Partnership & Stakeholder M anagement:Foster relationships with key partners, airlines and airports to enhance Aspire Lounges' visibility and co-marketing oppo rtunities.Collaborate with key stakeholders within Swissport to ensure marketing efforts align with corporate strategies and goals.
Leadership & Team D evelopment:Build and mentor our high-performing marketing team, fostering creativity, accountability, and continuous i mprovement.Coach, plan, collaborate and lead two Marketing Executives, fostering creativity, accountability, and continuous improvement.
Ensure marketing strategy is delivered, ensure network-wide marketing initiatives are developed, online marketing campaigns brought together and on-brand collateral is rolled out acro ss lounges.Manage relationships with external marketing agencies and service providers.
Qualifications & Competencies Proven experience in a senior marketing role, ideally within the travel, hospitality, or premium serv ice industry.Strong expertise in brand development and strategic marketing, with a track record of driving brand growth.Analytical and proactive with a commercial approach to marketingExperience in developing and managing loyalty programs ideal, with a deep understanding of customer segmentation and personalisatio n strategies.Excellent leadership and people management skills, with the ability to inspire and mot ivate a team.Ability to analyse data, draw insights, and translate them into actionable marketin g strategies.Strong communication, presentation, and stakeholder manag ement skills.Demonstrable experience or bachelor's degree in marketing, Business/ related field