GLOBAL BRAND MANAGER Do you have a proven track record in managing and developing brand marketing activities?
Have you successfully launched product ranges?
Are you at the cutting edge of digital marketing?
Cole Beauty is looking for a dynamic, attention to detail obsessed brand manager based on site in Cheadle.
COMPANY OVERVIEW Cole Beauty Ltd is a fast-growing, global beauty manufacturer, home to Grace Cole, Boutique, The Retreat England Fruit Works & The Luxury Bathing Co. We are a female founded business with our Head office in Cheadle and we sell our amazing products in over 35 countries, including the UK As a small business we have to be ambitious, agile and approachable and this is reflected in the people who work and thrive with for us.
ROLE PURPOSE As Brand Manager You will be Reporting to the Head of Brand & Marketing with the main duties and responsibilities being to manage specific marketing activities, branded communications, product launches as well as digital marketing activities.
KEY RESPONSIBILITIES · Analyse the positioning of the products and competitors for each market and suggest propositions for new products.
Develop and implement brand communication strategies that align with the company's goals and vision.
Craft compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
Brand guardianship - Utilisation of the brand guidelines, language and presentation style to manage consistent, on-brand execution throughout all touchpoints Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
Product Launch Activity - Developing assets, content and copy for new product launches and product ranges.
Dovetail with the Product Development Team and the wider Marketing Team to understand messaging and requirements.
Launch implementation - Manage the launch to market process to ensure seamless and timely delivery.
Sales Channels requirements – Dovetail with the Sales Teams to ensure consideration and coverage of individual Retailer requirements.
Product Portfolios - To compile and maintain structured files of all product information, assets and activity.
Performance tracking of all activities to inform future activity and improvements.
Onsite content – Mange all content and wider presentation across the website.
Ensure timely updates of commercial interfaces and regular updates of rich content.
Offsite activity – Develop content and assets for consumer communications.
Performance tracking of all activities to inform future direction and improvements.
Managing 1 direct report WHAT WE ARE LOOKING FOR Proven marketing capability, ideally within the consumer goods sector.
Well-honed strategic thinking and decision-making capabilities.
A thorough grasp of consumer behaviour, market trends, and competitive analysis.
Strong skills in communication, collaboration, and stakeholder engagement.
Demonstrated creativity in brand strategy and the ability to drive innovation.
Fluency in digital marketing and a deep understanding of marketing optimisation.
Commercial insight, particularly in the FMCG sectors, with a track record in brand management.