Gaming Account Director

Time left to apply: End Date: December 27, 2024 (30+ days left to apply)
Job Requisition ID: JR0077085
Agency: Havas Media Group
Job Description Summary: You will support the Client Partner in the development and roll-out of account guidelines and processes to ensure that the account runs smoothly. Work closely with the activation team to ensure plans move efficiently from planning into activation stage, providing a holistic view on how campaigns are to be activated across multiple markets.
Job Description: Role: Account Director
Havas Entertainment is a media agency designed exclusively for clients who live in culture – think Gaming, Arts, Film, TV, Toys, and Fashion. We've won our last 4 back-to-back pitches and need to hire at every level – strategy, creative strategy, business directors, account directors, account managers, and account executives in planning and all levels in our creative solutions team.
We are here to rewrite the rules of entertainment & create meaningful moments in culture.
A bit about you… We want people who feel a passion for this industry, who are naturally curious, and who live and breathe culture & gaming. We want fresh opinions and ideas that challenge the status quo and lead to innovation. Your background could be media planning, or you might want to make a jump from advertising, social, or even something outside our industry. Our philosophy here is to hire for attitude, train for skill. If you've got the qualifications, great. If you've got the passion, even better.
If any of this sounds like you and if you want to create solutions that unify advertising, PR, social, experiences, and media, then please get in touch.
Account Director Responsibilities: Our focus is on the strategy, planning, and implementation of both upper and lower funnel activity, designed to raise awareness and drive consideration of the brand in-market. The focus of the Account Director role will be on ensuring the smooth running of the team. This will be achieved by supporting the Business Director in identifying ways to streamline workflows, produce clear media recommendations, and improve the overall QA process of the work output.
International experience is a plus but not a requirement if you are keen to learn. The position requires a minimum of 4+ years working within a media agency environment and preferably with gaming industry knowledge. We need an enthusiastic and proactive candidate who is accustomed to the pressures and quick turnarounds of key account handling across all media.
The candidate should showcase specific skills and experience relating to digital buying and planning. Experience in managing social media campaigns and familiarity with insight tools such as GWI, Similarweb, YouGov, etc. would be beneficial, as would implementation and optimization within digital self-service platforms (Facebook Business Manager/Google AdWords, etc.).
All-rounders who can have well-informed client conversations; channel neutrality and brand, performance, [content] skillsets geared towards the needs of the clients are essential. This person should be curious about the worlds of business, marketing, comms, gaming, and media. They should be constantly pushing for the highest standard of thinking and delivery for clients.
Key Responsibilities: Identify & define target audience(s) built out GWI or other audience tools.Lead on budget allocation across channels based on audience and objective.Build out a media recommendation based on the clients' brief & strategy.Delivery of overall schematic and articulation of how channels work together.Build a measurement framework including KPIs in conjunction with specialists.Create the brief (inc. supporting material) and work out how best to share with relevant internal specialist teams.Work with Account Managers and/or Account Executives to act as quality control on detailed plan recommendations to ensure they deliver against the overall strategy.Support specialist teams with insights and recommendations for in-flight optimization.Provide insightful post-campaign evaluations.In addition to this, you will be expected to:
Be highly visible to clients regarding strategy & planning discussions.Management and development of direct reports.Work closely with data and strategy communities to ensure that we continue to evolve the media experience that we deliver to clients.Work collaboratively with the client leadership team to drive overall strategic relationship with the client.Build relationships with creative/content stakeholders to ensure that content is optimized to the recommendation.Build relationships with key media owners to help evolve recommendations and stay on top of industry developments.Lead by example, as a senior member of the agency, your behavior sets the tone for the rest of your team.Contribute to new business efforts.Make sure that our best work is entered into industry awards.Keep on top of the latest thinking on how media works.Manage a team of 2 including 1 x AMs and 1 x AEs but working within a wider team including a BD, another AD, AM, AE.Due to the nature of our agency and business, the candidate must have good communication skills; able to multi-task to an exceptional level; good organizational skills and understand that a high level of service to our clients is expected. An additional benefit would be experience in the entertainment industries and/or a passion for entertainment, gaming especially.
Other Information: Office hours are 9.15am – 5.30pm Monday to Friday.25 days holiday per annum.4 days mental health allowance.Full training will be provided once evaluation of skill set has been undertaken.Hybrid Working (3 days a week in the office).Finally, The gaming industry is one of the most forward-thinking around and is still growing rapidly. All the clients are enthusiastic, talented people that are enjoyable to work with; recognize the time and effort we put into our standard of service and treat us as part of their team. As the industry is young and creative, so are the staff, making our job dynamic, involved, and pioneering.
Havas Entertainment represents a similar approach. We are highly motivated, empowered, and creative. This opportunity allows for the individual to be involved in media innovation across all sectors and platforms.
Target's acquisition by the Havas Media Group has meant that alongside our entertainment specialism, we now have considerable group scale to bolster our profile in the market.
Contract Type: Permanent
Here at Havas, we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability, and other factors that have no bearing on an individual's ability to perform their job.

#J-18808-Ljbffr