We are looking for a Freelance Social Media, Digital & Data Analyst to work for a global Comms agency.
A large part of this role will be to research, monitor and report on a variety of social media, media and digital requests to identify the nuggets that will be game-changing from an insight perspective as well as supporting across global social media and digital campaigns.
Confidence with social listening tools is essential – Meltwater / Brandwatch / Linkfluence This role can be fully remote (UK) or you can be flexibly office based in the London HQ.
£250 day rate (Outside) or PAYE FTC Contract up until Christmas (opportunity to be extended or become perm in the NY) The Role Lead on campaign evaluation and reporting for social and influencer campaigns - ensuring that strategic objectives are identified.
Lead on pulling the data (both organic and paid) and organizing it to deliver first-class analytics and insights to our clients across paid, owned and earned.
Lead on synthesizing social and digital data findings to build strategic recommendations in partnership with our digital strategists Support in creating best in class measurement and evaluation contributing to / improving the team's Measurement & Evaluations frameworks Keep across the latest measurement trends, as well as relevant industry, behavioural and platform trends which inform how measurement is evolving Lead on social listening reporting by supporting with ad hoc requests and by providing monthly, quarterly and yearly updates to internal teams and clients (as required) The Person Ideally at least 3-4 years in an Analyst role – Social, Digital or Data.
Understanding of marketing and communications objectives and strategies, and how to measure their effectiveness.
Track record in reporting is a must (i.e., reporting on campaign performance) Previous use of data analytics platforms and/or Business Intelligence platforms is a plus (e.g., Meta Business Suite, GA, Power BI…) Proficiency in Microsoft Suite (Excel, Powerpoint etc).
Excellent communication, strong writing skills, and a confident presentation style.
A passion for problem solving, and the ability to translate data into well-reasoned, relevant, concise and actionable insight.