Foodservice Brand Manager Date: 2 Nov 2024 Location: HADDENHAM, GB, HP17 8LB Company: McCormick & Company Foodservice Brand ManagerBased: Haddenham – Hybrid 50/50 Type of contract: Fixed-term for 12 months Deliver UK Foodservice Brand & Marketing activities for our Condiments and Herbs, Spices & Seasonings brands: Schwartz, Frank's RedHot, French's Mustard, Cholula Hot Sauce and Cattlemen's BBQ sauce.
This role offers a unique opportunity to shape the future of our brands in the Foodservice market across wholesalers, distributors & restaurants.
You will be responsible for monitoring & driving profitable brand growth, managing new product development, and activating 2025 brand plans with agency partners.As a Foodservice Brand Manager you will: Be responsible for executing brand plans & activations, working closely with the Commercial team & agency partners.
Monitor KPIs & review activities, ensuring they are delivering against Commercial objectives.
Manage A&P budget tracker, ensuring accurate allocation and tracking of expenses across initiatives.
Monitor market trends, competitor activity and consumer insights to inform brand strategies and identify new opportunities for growth.
Represent McCormick brands in quarterly customer meetings alongside our Commercial & Culinary teams.
Confidently present category & consumer insights, brand plans and new product development to customers and internal stakeholders at varying levels of seniority.
Lead in preparing and delivering innovation sessions with current and new End User customers.
Be the Marketing lead in end-to-end new product development processes from concept to launch, working closely with cross-functional teams.
Activate launch plans and deliver creative materials to ensure successful market introduction & long-term growth.
Oversee digital communication platforms including brand website, social media & e-commerce channels in collaboration with agency partners.
Work closely with agencies to create & implement new content & creative materials.
Plan and organise brand presence at selected trade shows and customer events, ensuring impactful brand representation and effective engagement with key stakeholders including customers, partners & end users.
To be successful in this role you should: Have a Bachelor's degree in Marketing or other relevant degree.
Offer proven experience in brand management, preferably within the Foodservice or FMCG sector.
Have strong verbal and written communication skills, with the ability to present confidently to various stakeholders, including customers and senior management.
Have strong commercial acumen with the ability to understand market dynamics, identify growth opportunities, and make data-driven decisions that align with overall business goals.
Capable of balancing creative innovation with financial objectives to drive profitable brand growth.
Be skilled in Microsoft PowerPoint, Excel.
Offer experience of using syndicated data resources to monitor market trends such as Nielsen, Mintel, Lumina Intelligence, TheFoodPeople.
Ideally have experience of creative tools such as Canva.
#LI-NL1Agencies: McCormick as needed will work with external recruitment vendors through our Agency Portal.
Unless previously contacted, McCormick does not accept unsolicited resumes from external recruiting agencies.
McCormick & Company is an equal opportunity/affirmative action employer.
All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.